EUM Research


The Image, Satisfaction and Tourist Behavior (ISTB) research group was created in 2013 at the Escola Universitaria Mediterrani, a center attached to the University of Girona (UdG) and is directed by Dr. Elena Puiggròs Roman, coordinator of the Degree in Tourism of the Mediterrani University School.

ISTB is recognized in 2017 by the Governing Council of the University of Girona as a Research group of the UdG with the code GRAD0004. In 2022, an SGR 2021 SGR 01369. is presented as part of an Interdisciplinary Territory and Society (TiS) research group directed by Daniel Paül from the University of Lleida.

In the research group, collaboration agreements are established with other universities or entities, public or private, to carry out projects or studies on the tourism sector.

It is currently collaborating with Erasmushogeschool Brussel to carry out the COIL (Collaborative Online International Learning) project, with the Sant Antoni Calonge Department of Gastronomy, Culture and Tourism, with Air China, the Col legi Major Ramon Llull of the University of Barcelona , the Museu d’Art Precolombí Barbier- Müeller- Barcelona and with Social Media Rest, a study carried out by our researcher professor Dr. Gaspar Berbel.

Lines of investigation


The image of destinations, products and services is a key element both in the purchase decision and in visitor satisfaction.

This aspect is essential both from the point of view of marketing and that of land use planning, since innovations, variations and fluctuations are extraordinarily dynamic.


Cultural heritage, tourism and leisure come together as an integrated whole and are becoming increasingly important not only for international or national tourists, but increasingly also for citizens of the same territory. Even more so, since COVID-19 they value the (re)discovery of their own territory.


Changes in today’s society indicate that the boundaries between leisure and shopping are becoming increasingly blurred, as the European Commission points out in the document “Transition pathway for tourism” in the area of resilience in topic 26 Tourism services for visitors and residents.


Innovations are increasingly changing and must be analysed in depth as they affect both the destinations themselves, their commercialisation and forms of consumption. From robotisation to Smart Cities to augmented reality, it is essential to analyse the impact of all these innovations and trends.


ISTB is interdisciplinary in such a way that other lines of research within the sociological, geographical and holistic approach have their place.


Mònica Muñoz EUM
Dra. Mónica Muñoz

Collaborator of the ISTB Research Group

LinkedIn Email

Do you want to collaborate with us? Do not hesitate to write us



Gutiérrez-Aragón, Ó., Gassiot-Melian, A., López-Corbillón, M. y Sánchez-Giménez, M.A. (2023). Motivaciones turísticas de los millennials y centennials de Taiwán. El caso de la ciudad de Taichung. Ara, Revista de Investigación en Turismo, 13(1), 132-151.

Gutiérrez-Aragón, Ó., Gassiot-Melian, A. y Martín-Guerrero, L. (2023). Impacto del turismo deportivo sobre la masa social y la economía de un club de fútbol. El caso del F.C. Barcelona. Investigaciones Turísticas, 26, 183-206.

Fondevila-Gascón, J. F., Lopez-Lopez, D., Puiggròs-Román, E. y Perez-Cubero, P. (2023). On the capture and use of private conversations on mobile phones for marketing purposes: A case in the tourism sector. En Martínez-López, F.J. (edit.) Advances in Digital Marketing and eCommerce: Fourth International Conference DMEC 2023 (pp. 185-215). Springer.


Laygues, A. (2018). Le français du tourisme en Europe. Sociolinguistica, Internationales Jahrbuch für europäische Soziolinguistik / International Yearbook of European Sociolinguistics / Annuaire International de la Sociolinguistique Européenne. Vol. 32, Issue 1, Ed. De Gruyter, 43-56.

Laygues, A. (2018). De l’influence des pratiques professionnelles sur l’enseignement des langues. Sociolinguistica, Internationales Jahrbuch für europäische Soziolinguistik / International Yearbook of European Sociolinguistics / Annuaire International de la Sociolinguistique Européenne. Vol. 32, Issue 1, Ed. De Gruyter, 239-252.


Fondevila J.F., Puiggròs, E.., Muñoz, M. i Berbel, G. (2017). Cultural Tourism In Barcelona: An Empirical Analysis Of Information From Different Types Of Establishments. International Journal of Scientific Management and Tourism, 3 (1),  111-121


Fondevila-Gascón, J.F, Mir-Bernal, P., Puiggròs-Román, E., Muñoz-González, M., Berbel-Giménez, G., Gutérrez-Aragón, Ó., Feliu-Roé, L., Santana-López, E., Rom-Rodríguez, J., SORRIBAS-MORALES, C., Crespo, J.-L., Marqués, J. (2016). Semantic Fields to Improve Business: the hotels case. Fronteiras: Journal of Social, Technological and Environmental Science, 5(2), 47-60.

Fondevila-Gascón, J.F, Berbel, G., Muñoz-González, M., Mir-Bernal, P., Puiggròs-Román, E., Sierra-Sánchez, J., Tena-León, M., Santana-López, E., Rom-Rodríguez, J., Ordeix-Rigo, E. (2016). Business tourist segment: empirical analysis in Spain about the influence of social media and smartphone in reservations for hotels. Advances in Economics and Business, 4(5), 261-267.

Fondevila Gascón, J. F., Puiggròs, E.., Muñoz, M., Mir Bernal, P., Berbel, G., Gutiérrez, O., Feliu, L., Santana López, E., Rom Rodríguez, J. (2016). Use of social networks for hotel reservations in young people: empirical analysis. International Journal of Scientific Management and Tourism (IJOSMT), 2(1), 55-61.


Fondevila, J.F, Puiggròs, E. Y Tort, N (2015). Innovación, turismo y TIC: el caso de los museos de Barcelona. PASOS. Revista de Turismo y Patrimonio Cultural, 14(1)

Fondevila Gascón, J.F,  Mir Bernal, P., Crespo, J.L,  Santana López, E., Rom Rodríguez, J., Puiggròs Román, E. (2015). La introducción de Facebook en el aula universitaria en España: la percepción del estudiante. RELATEC Revista Latinoamericana de Tecnología Educativa,  14 (3), 63-73.

Fondevila Gascón, J.F,  Berbel, G., Muñoz, M., Mir, P., Puiggròs, E. (2015).  Using smartphones reservations for hotels in Barcelona for a business segment: Empirical analysis, Global Journal of Computer Sciences, 05 (2), 60-67.