Archives
The phenomenon of the Kings League: sport, social media, and disruption
The prestigious academic journal Athenea Digital, Journal of Social Thought and Research has published in its issue 25(3) (November 2025) the article entitled “Holistic Analysis of the Kings League: a disruptive phenomenon that merges sports and social media”. The study was conducted by Professor Dr. Óscar Gutiérrez Aragón, Professor Dr. Joan Francesc Fondevila Gascón, Professor […]
Read now
Lluís Feliu, EUM university professor, new Secretary General of AIJEC
Dr. Lluís Feliu, university professor at Escola Universitària Mediterrani (EUM) and CEO of the communication agency edeon, has been appointed as the new Secretary General of the Young Entrepreneurs Association of Catalonia (AIJEC). His election was confirmed during AIJEC’s recent General Assembly, which also appointed the new board to lead until 2028. During the event, […]
Read now
The power of influencers in the equestrian sector
New academic article on the relevance of influencers in the equestrian sector from the perspective of public relations, carried out from the collaboration of two EUM teachers with a researcher from Blanquerna – Ramon Llull University. Publication in a scientific journal The prestigious journal Palabra Clave has published in its issue 28(S1) (February 2025) the […]
Read now
EUM alumni lead promotion of ALS charity match
We are proud to celebrate the work of our students of the Higher Degree in Marketing and Advertising, Sara Delas de Esteban and Ada Castro Tejada, who have been in charge of all the promotion on social networks of the charity match for ALS, led by Juan Carlos Unzué, former coach of FC Barcelona. This […]
Read now
Economic impact of the signing of Mbappé. Interview by a sports newspaper with two EUM professors
The signing of Kylian Mbappé by Real Madrid has not only generated excitement among fans, but is also projected to be a major economic operation. The professor and director of the Department of Business at EUM, Dr. Óscar Gutiérrez Aragón and Professor Dr. Ariadna Gassiot Melian (until last year, a member of the university’s faculty), […]
Read nowFitur 2024: Discovering what’s new in Tourism worldwide
Discover the latest trends that are transforming the tourism industry, the most innovative technologies and the leading companies at the International Tourism Trade Fair (FITUR), the 2nd most important fair in the tourism sector worldwide, held at IFEMA Madrid. The previous edition increased by 220,000 attendees, an increase of 99.6% over the previous year. Inspiration […]
Read now
Summer in Barcelona without breaking the bank
If you’re in Barcelona this summer and are looking for exciting activities without spending too much, you’ve come to the right place. In this article, we’ll give you the best tips for activities that will allow you to have an unforgettable experience in the city and its environs. So get ready to enjoy yourself to […]
Read now
5 irresistible reasons to study tourism and discover the world
Hey adventurer! If you’re looking for a career that combines your passions for travel, languages and connecting with people from all over the world, let me tell you that studying Tourism is the magic key that unlocks endless opportunities. Imagine the thrill of exploring new destinations, communicating in different languages and immersing yourself in fascinating […]
Read now
Socio-economic impact of sports tourism for FC Barcelona
A new academic article on the weight that tourism has on FC Barcelona’s social mass and economic accounts was carried out from the collaboration of two EUM professors with a researcher from the Department of Business, alumni of the Double Degree in Tourism and Marketing. The prestigious academic journal Investigaciones Turísticas has published in its […]
Read now
Did you know…?
Today we’ll liven up this little while with curiosities about everyday brands that you may not have known… so the next time you come across something like this, you can make yourself interesting and demonstrate your general knowledge… but without going overboard, don’t become a smartass. Did you know… on many occasions, tricks are used […]
Read now
Let’s go automatic
You’re in the shop, ready to pay and the shortest queue is the automatic checkout, so you take a chance. You watch other customers testing the waters, looking for the barcode on a packet of toilet paper, looking for the code on the bananas they forgot to weigh or waiting for a clerk to come […]
Read now
Flying in silence
When I was a child, I lived with my family next to an airport, We could tell without looking whether the plane passing overhead was an international or a local flight just by the noise it made. You could hear them coming from far away and it often cut through conversations and rattled the windows […]
Read now