Double Degree in Tourism and Marketing in Barcelona

Double Degree in Tourism and Marketing with 3 Languages ​​– The Perfect Combination for a Global Future

Study Tourism and Marketing in Catalonia

Tourism, as the first sector of the economy of Barcelona, ​​together with the deep knowledge of Marketing offered by this double degree allows students to explore new horizons in such a cross field as exciting, because the Double Degree Tourism and Marketingintegrates into your content plan studies and skills of both disciplines:

Languages, management, economics, marketing research, communication, new information technology, digital marketing, law, or internationalization among others. It also introduces innovative aspects in academia for the programming, implementation and evaluation of teaching, and encourages mobility among students, the acquisition of attitudes as entrepreneurship, leadership and critical thinking.

In this context, Mediterrani has an Internal Quality Plan based on the UNE-EN ISO 9001: 2008 which aims to promote a culture of quality and continuous improvement that allows us to remain, in Barcelona, ​​a university reference center for academic excellence.

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Specialized Training in Marketing and Tourism

A Constantly Growing Economic Market

  • Tourism – One of the sectors with the greatest economic impact in the world, with a growing demand for professionals in accommodation management, experiential tourism, and digitalization of the sector.
  • Marketing – Essential for positioning tourism destinations, brands, and services in a globalized market. Image management, digital communication, and customer experience are key to competitiveness.
    Barcelona is the center of tourism innovation and digital marketing in Europe, making the city the ideal place to train in these two strategic areas.

Double Specialization with International Vision

This program offers a dual degree in Tourism and Marketing , allowing students to develop a highly sought-after professional profile in the sector.

  • Specialization in Digital Marketing and Tourism – Learn to design marketing strategies for tourism companies, optimize online visibility, and manage destination and accommodation communications.
  • Tourism Destination and Business Management – ​​Develop skills in revenue management, international customer service, and tourism product marketing.
  • Advertising and Public Relations – Master the creation of brand campaigns and strategies in a global environment.
  • Training in 3 languages ​​– English, Mandarin Chinese, and French/German, ensuring a competitive advantage in the international labor market.

International Experience and Guaranteed Internships

  • International Mobility with Erasmus+ – Opportunity to undertake academic exchanges and internships in tourism and marketing companies in different countries.
  • Network of partner companies – Access internships at hotels, travel agencies, airlines, marketing agencies, and major brands in the sector .
  • “Learning by Doing” Methodology – Real-life projects, simulations, and applied training from the first year.

Study in Barcelona and Become a Global Professional

  • Double degree in Tourism and Marketing with training in 3 languages.
  • Guaranteed internships at leading companies in the tourism and marketing sectors.
  • Innovative methodology with learning based on real projects.
  • Strategic location in Barcelona, ​​the epicenter of tourism and digital marketing.

Prepare for a global career with quality training in tourism, marketing, and international business. Request information and start your future at EUM!

Everything you need to know about studying for this Double Degree

Name of the study: Double Degree in Marketing / Tourism

University Preinscription Code: 81062

Branch of knowledge: Social and Legal Sciences

Duration: 5 years

European credits: 360

Degree Title Obtained: Graduate in Tourism and Marketing by the University of Girona

Orientative number of places: 20

Price ECTS
86,23 €
Enrollment fee
350 €
*University fees
420 €
**Total price
6.720 €

* – Pending publication in the D.O.G.C. of the Price Decree
** – Matriculation of 69 ECTS

Our scholarship program is unique in Spain

Request a call with our advisors and we will answer all your questions!

92%
Job placement
+1800
Internship offers
+1200
Job offers
+8500
Graduates

What will you study in the Double Degree in Tourism and Marketing in Barcelona?

First course

First course57 ECTS
Introduction to tourism
Sociocultural dimension of tourism
Economic dimension of tourism market
Territorial dimension of tourism
Accounting and finance to marketing management of tourism business
Introduction to marketing
Commercial analysis
Fundamentals of statistics
Mandarin Chinese I
Information and communication skills
Foreign languages applied to tourism12 ECTS
German A1
German A2
English B2
English B2.1
English C1.1
French A1
French A2
English C1
German B1
French B1

Second course

63 ECTS
Typology and strategies destinations
Territorial planning and management
Organization of tourism enterprises
Consumer buying behavior
Buying behavior of organizations
Statistics I
Statistics II
Mandarin Chinese II
Human Resources
Financial Management and Control of Tourism Enterprises
English B2
Accommodation and Food Service Management
Foreign languages applied to tourism12 ECTS
German A1
German A2
English B2
English B2.1
English C1.1
French A1
French A2
Inglés C1
German B1
French B1

Third course

63 ECTS
Practicum Tourism
Legal dimension of marketing
Mandarin Chinese III
Development of products and brands
Designing pricing strategies and brands
Distribution strategies and distribution logistics
Personal selling and direct marketing
Advertising, promotion and public relations
International marketing
English C1.1
Intermediation, transport, and distribution management
Foreign languages applied to tourism12 ECTS
German A1
German A2
English B2
English B2.1
English C1.1
French A1
French A2
English C1
German B1
French B1

Fourth course

Fourth course69 ECTS
Qualitative and prospective tehcniques
Mandarin Chinese IV
Industrial and services marketing
Marketing plan development
Social marketing and non-profit institutions
Strategic management
Tourism economics and public management
Emprendimiento e innovación
Cultural heritage management
Itineraries and tourist guides
Promotion and information regarding destinations
Tourism resources and sustainability
Package tours
Heritage of destinations
Public resource management

Fifth course

Fifth course72 ECTS
Final Degree Project Tourism
Purchasing behavior online
Communication and social networks
Online market research
Design and development of websites
Practicum Marketing
Final Degree Project Marketing

Validations – Double Degree in Tourism and Marketing in Barcelona

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Success stories of students who are currently enrolled in or have completed this Double Degree

Get to know me
Studying at Mediterrani has been a unique experience, it has allowed me to learn from many professionals in the tourism and marketing sectors and has offered me a vision of both sectors that I have learned a lot. The attention of the tutors is personalised to the students' tastes and this allows for a very quick resolution of doubts.
  • Alumni Double Degree in Tourism and Marketing | Marketing Manager at SERHS Hotels
Get to know me
My experience at EUM could be described as complete and surprising. When I enrolled in the Double Degree, I did not imagine all the experiences and experiences that awaited me at the university. It has been a very enriching journey as a student and as a person.
  • Student of 2nd Double Degree in Tourism and Marketing
Get to know me
In addition to the quality of the teaching and the approachability of the teachers, I was able to enjoy the various activities on offer, such as being part of the football team, the annual paddle tennis tournament and the EUM parties.
  • Student of 4th Double Degree in Tourism and Marketing
I am very satisfied with the experience of this first year at EUM. There is a very good atmosphere among classmates and above all the teachers are very involved and have a very close relationship with the student, which makes it easier for me to get involved and enjoy what I do.
  • Student of 1st Double Degree in Tourism and Marketing

What do our students think?

Mari Alcazar

Hace unos días acabe mi etapa en la universidad como estudiante de marketing y pude compartirla al lado de mis compañeras. Estoy muy contenta con el trato de los profesores de la uni y lo cercanos que son. Se os echara de menos en esta nueva etapa

David Cortés Bernabé

Este ha sido mi primer año en EUM y el comienzo en el ha sido excelente desde la perspectiva de estudiante, nuevos conocimientos, instalaciones, oportunidades y sobre todo mucha ayuda y apoyo.

Emi

Mi experiencia estudiando en este centro es muy positiva. Buenas instalaciones y un buen profesorado. Es cierto que se hace un poco duro al principio, pero lo estoy disfrutando mucho. En conclusión, muy satisfecho.

Adriá Serra

Mi experiencia en estos años es muy buena, han renovado las instalaciones y son muy modernas. He podido hacer prácticas remuneradas desde primer curso y el año que viene me presentaré al examen oficial de Cambridge que ofrece la universidad pq he visto que en el sector del turismo sin inglés estás vendido.

Our students prove it

Get to know us and you will be surprised, we have the best educational offer in University Degrees in Barcelona

Convenios con grandes empresas

What you will achieve by training with us

Upon completion of the Double Degree in Tourism and Marketing at EUM, you will not only have acquired in-depth knowledge of marketing strategies but will also have developed skills in leadership, project management, data analysis, and creativity. You’ll be ready to work in advertising agencies, marketing departments of large corporations, startups, or even launch your own project.

Additionally, your international experience will give you a competitive advantage in the job market, allowing you to adapt to different cultural and business environments.

Learn more about our Dual Degree in Tourism and Marketing and take the first step toward your professional future. Contact us today!

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Frequently Asked Questions about studying for a Double Degree in Tourism and Marketing

What exactly will I learn in the Double Degree in Tourism and Marketing in Barcelona?

You will learn to lead the tourism sector by mastering market research, Big Data, and digital marketing strategies. You will study tourism planning, economics, and law, while achieving a bilingual profile in 4 languages (English, Mandarin Chinese, French, and German).

How long will it take me to earn both official degrees?

You can obtain both official university degrees in just 5 academic years.

How is the curriculum organized so that it doesn't extend the length of the program?

The program combines cross-disciplinary subjects such as economics, law, and new technologies, optimizing the coursework to cover the competencies of both degrees without unnecessary duplication.

What are the benefits of studying Tourism and Marketing at the same time?

You achieve a highly strategic profile: you master the management of destinations and tourism companies, along with the ability to lead market research and digital marketing strategies.

Is the job placement rate for this double degree very high?

Yes, this educational ecosystem ensures that 88% of our students enter the job market in less than 3 months after graduation.

How many languages will I be trained in during the Double Degree?

Training in 4 languages is mandatory: English, Mandarin Chinese, French, and German.

Are official language exams included?

Yes, the program includes preparation courses and the fees for official Cambridge English certifications.

Will I receive technological equipment for my studies?

Yes, the program includes a latest-generation Apple laptop to ensure you optimize your skills in digital environments from day one.

What support will I receive to overcome the challenge of a double degree?

We offer the Tutorial Action Plan (PAT), an award-winning program recognized for its effectiveness, which includes personalized tutoring, reinforcement classes, and personal and academic coaching.

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