Presentation
Research at the Escola Universitaria Mediterrani is divided into two groups specialized in the fields of knowledge of the university: tourism and marketing.
The objective of these research groups is the generation of knowledge and its transfer to the sector and society to contribute to the sustainable management of the EUM thematic areas.
In this way, the leadership and participation of the Mediterrani teaching and research staff in research projects with the private sector and public administrations are promoted, and joint research agreements are established with other universities of international scope.
On the page of each group, you can learn about the most important research lines and activities:
Latest news
Published an academic article elaborated through the collaboration of two teachers from Mediterrani with Alba Nebot López, alumni of the Degree in Marketing at the University of Mediterrani
The prestigious academic journal Revista Universidad y Empresa has published in its 42nd issue the article entitled “The Consumer’s Purchase Behaviour and Attitude towards Greenwashing. A comparative study between consumers in territories with different economic development” (https://revistas.urosario.edu.co/index.php/empresa/article/view/10639), written by the university teachers Dr. Óscar Gutiérrez Aragón and Dra. Ariadna Gassiot-Melian and Business Department researcher Alba […]
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EUM at the XXII AECIT Congress
The university teachers Dra. Elena Puiggròs from the Tourism Degree and Dr. Josep Maria Espinet from the Marketing Degree have attended the XXII Congress of the Spanish Association of Scientific Experts in Tourism (AECIT) “The new tourism: innovation, digitalization, sustainability and competitiveness” held in Ourense from 6 to 8 October. The teachers presented 3 communications, […]
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Scope and evolution of sexism in television advertising
On International Women’s Day 2023, under the slogan “For an inclusive digital world: Innovation and technology for gender equality”, we present a new academic article on the evolution of sexism in television advertising, based on the collaboration of two EUM professors with a researcher from the Department of Business, a former student of the Bachelor’s […]
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Socio-economic impact of sports tourism for FC Barcelona
A new academic article on the weight that tourism has on FC Barcelona’s social mass and economic accounts was carried out from the collaboration of two EUM professors with a researcher from the Department of Business, alumni of the Double Degree in Tourism and Marketing. The prestigious academic journal Investigaciones Turísticas has published in its […]
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The influence of neuromarketing on the perception of advertising posters
New academic article on the influence of neuromarketing on the perception of advertising posters, carried out in collaboration between two professors from Mediterrani and a researcher from the Department of Business, a former student of the Bachelor’s Degree in Marketing. The prestigious academic journal Grafica has published in its issue 12(22) (2023, issue in press) […]
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The selection of the main production companies in the film industry
New academic article on the choice of the main production companies in the film industry between adaptations of pre-existing material and the creation of a completely new film, carried out in collaboration between two EUM professors and a researcher from the Department of Business, a former student of the Bachelor’s Degree in Marketing. The prestigious […]
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