On International Women’s Day 2023 under the slogan “For an inclusive digital world: Innovation and technology for gender equality”, we present a new academic article on the evolution of sexism in television advertising, based on the collaboration of two EUM professors with a researcher from the Department of Business, a former student of the Bachelor’s Degree in Marketing.

The prestigious academic journal Razón y Palabra has published in its issue 26(115) (December 2022) the article entitled “Sexism in television advertising: comparative analysis between 2018-2022” (https://revistarazonypalabra.org/index.php/ryp/article/view/1988), written by Professor Dr. Joan Francesc Fondevila-Gascón, Professor Dr. David López López (ESADE) and Professor Dr. Óscar Gutiérrez Aragón and the researcher from the Department of Business Vinyet Baños Carmona, a former student of EUM’s Bachelor’s Degree in Marketing.

The main objective of the research carried out is to determine the extent and evolution of sexism in television advertising in recent years and concludes with the hope that sexism in television advertising is gradually disappearing from TV commercials.

What do you think about this issue?

ACADEMIC ARTICLE: SEXISM IN TELEVISION ADVERTISING: A COMPARATIVE ANALYSIS BETWEEN 2018-2022