A new academic article on the weight that tourism has on FC Barcelona’s social mass and economic accounts was carried out from the collaboration of two EUM professors with a researcher from the Department of Business, alumni of the Double Degree in Tourism and Marketing.
The prestigious academic journal Investigaciones Turísticas has published in its 26th issue (July 2023) the article entitled “Impact of sports tourism on the social mass and economy of a football club. The case of F.C. Barcelona” (https://investigacionesturisticas.ua.es/article/view/23073), written by Professor Dr. Óscar Gutiérrez Aragón, Professor Dr. Ariadna Gassiot Melian and the researcher of the Department of Business Lydia Martín-Guerrero, former student of the Double Degree in Tourism and Marketing at EUM.
The main objective of the research carried out is to assess the impact that sports tourism has on the members and fans of a club like FC Barcelona, as well as on the economy of the institution itself and the city of Barcelona as a whole.