Archives
Flying in silence
When I was a child, I lived with my family next to an airport, We could tell without looking whether the plane passing overhead was an international or a local flight just by the noise it made. You could hear them coming from far away and it often cut through conversations and rattled the windows […]
Read now
AMVAC report
AMVAC (Asociación Madrileña de Veterinarios de Animales de Compañía) has elaborated a report in direct collaboration with a member of the EUM faculty, Dr. Óscar Gutiérrez Aragón. They have completed the study with internal annual reports on the sector created and elaborated by Dr. Óscar Gutiérrez Aragón and Dr. Ariadna Gassiot Melian for the CEVE […]
Read now
The influence of neuromarketing on the perception of advertising posters
New academic article on the influence of neuromarketing on the perception of advertising posters, carried out in collaboration between two professors from Mediterrani and a researcher from the Department of Business, a former student of the Bachelor’s Degree in Marketing. The prestigious academic journal Grafica has published in its issue 12(22) (2023, issue in press) […]
Read now
The selection of the main production companies in the film industry
New academic article on the choice of the main production companies in the film industry between adaptations of pre-existing material and the creation of a completely new film, carried out in collaboration between two EUM professors and a researcher from the Department of Business, a former student of the Bachelor’s Degree in Marketing. The prestigious […]
Read now
EUM; National Commitment for Responsible Tourism
On 23 March 2023, an agreement was signed by more than 100 member organisations made up of companies and associations, trade unions, training and research centres, including EUM, civic, environmental and cultural organisations. This agreement for Responsible Tourism aims to provide a solution to the sector that demands a country agreement to create a roadmap […]
Read now
What does logistics mean?
The Oxford dictionary description of the word “logistics” is, of course, correct, but we can go a little further. In essence, logistics is the cost-effective management of cargo. Originally it was a military term, used for supplying troops with supplies and tools needed for their excursions. Logistics now refers to how things are moved and […]
Read now
Saló de l’Ensenyament 2023
EUM has had the privilege of being visited by the Rector Magnifico of the UdG, Dr. Quim Salvi, who was accompanied by the Vice-Rector Dr. Salvador Marti Puig, the Vice-Rector of the academic and quality area, Ms. Mireia Agustí and the elected representative of the Government of the Generalitat, Ms. Maria Assumpció Vila Simón. EUM […]
Read now
Scope and evolution of sexism in television advertising
On International Women’s Day 2023, under the slogan “For an inclusive digital world: Innovation and technology for gender equality”, we present a new academic article on the evolution of sexism in television advertising, based on the collaboration of two EUM professors with a researcher from the Department of Business, a former student of the Bachelor’s […]
Read now
Mobile World Congress (MWC)
The Mobile World Congress (MWC) is one of the most anticipated events in the mobile industry, and it takes place every year in Barcelona, Spain. As a platform for mobile operators, device manufacturers, software providers, and other companies involved in the mobile ecosystem, the MWC provides a unique opportunity to showcase the latest products, services, […]
Read now
Some interesting marketing statistics
Did you know that one of the earliest indications of content marketing dates back to 4200 BC and is a cave painting? Scientists interpreted the depiction as “6 ways a spear can save you from a wild boar”. I wonder how they monitored conversions. Marketing has been around forever. It’s as simple as getting people […]
Read now
Our Sagrada Familia
The Expiatory Temple of the Sagrada Familia is the last construction of Gaudí’s period, a unique place in Barcelona that will also become the tallest Basilica in the world when it is finished. A Gaudí masterpiece built over more than a century. A symbol par excellence of Barcelona, the Expiatory Church of the Sagrada Familia, […]
Read now
Original accommodations
I spend half my life daydreaming, travelling with my imagination, catching planes that take me everywhere and discovering amazing hideaways. One of the things I like most about travelling is staying in original, different, special, magical accommodations. In this post I bring you a selection in case you want to make a weekend getaway to […]
Read now