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What does logistics mean?
The Oxford dictionary description of the word “logistics” is, of course, correct, but we can go a little further. In essence, logistics is the cost-effective management of cargo. Originally it was a military term, used for supplying troops with supplies and tools needed for their excursions. Logistics now refers to how things are moved and […]
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Mobile World Congress (MWC)
The Mobile World Congress (MWC) is one of the most anticipated events in the mobile industry, and it takes place every year in Barcelona, Spain. As a platform for mobile operators, device manufacturers, software providers, and other companies involved in the mobile ecosystem, the MWC provides a unique opportunity to showcase the latest products, services, […]
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Some interesting marketing statistics
Did you know that one of the earliest indications of content marketing dates back to 4200 BC and is a cave painting? Scientists interpreted the depiction as “6 ways a spear can save you from a wild boar”. I wonder how they monitored conversions. Marketing has been around forever. It’s as simple as getting people […]
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Our Sagrada Familia
The Expiatory Temple of the Sagrada Familia is the last construction of Gaudí’s period, a unique place in Barcelona that will also become the tallest Basilica in the world when it is finished. A Gaudí masterpiece built over more than a century. A symbol par excellence of Barcelona, the Expiatory Church of the Sagrada Familia, […]
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What’s brewing at Boston Dynamics
Before we look behind the curtain of one of the companies that is betting the most on the world of embedded robotics, Boston Dynamics, I throw you a question, what do you think about what the future holds and how it will change our lifestyle? I love this topic, I’m fascinated by what the future […]
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Virtual Reality applied to Marketing
Virtual reality is no longer science fiction stuff: it is here and it is gaining popularity fast. Although virtual reality is not a new technology, its use is expected to grow over time, along with other digital technologies such as augmented reality. Virtual and augmented reality can boost global GDP by up to $1.5 trillion. […]
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Waste that turns into energy
We are living through an energy crisis that is hitting everyone’s pockets. There are great debates about which energy is cleaner and more durable. Unfortunately, gas and oil are natural resources that are being depleted and this will make them more and more expensive. As far as solar and hydropower are concerned, good climate conditions […]
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No need to be cold
In another blog post we suggested some ideal places to visit to enjoy a 360º winter, with its snow, coats, fireplaces and hot cocoa. But… what if you are one of those who don’t like the cold? Did you know that you have a whole hemisphere to escape the low temperatures? It is difficult to […]
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Stadium 974
We have all been keeping an eye on the World Cup these days. Today is a day of feelings of defeat because yesterday Spain was eliminated from the competition. If there has been one thing this championship has had, it has been a lot of publicity and news not without controversy, from unfulfilled advertising agreements […]
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EUM is digital
In the Digital Marketing course of the HNC in Marketing and Advertising they are preparing students to obtain certification in Google Ads and Google Analytics. How do they do it? From the first day they combine theory with practice, creating their own Google Analytics account and doing case studies. In addition, they do preparation classes […]
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Places within an hour of Barcelona that you can’t miss
Barcelona is a city full of history, art and culture. The Catalan capital, once seen and explored, can also serve as a starting point for numerous excursions. In today’s blog we leave you with visits and excursions less than an hour’s drive away, for a one-morning getaway… Gaudí’s Colonia Güell The Colonia Güell is a […]
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Ice Roads
I recently heard about a very interesting example of a transport system designed for a society with very specific resources and challenges: the Siberian “ice roads”. Engineering is about meeting the needs of society using the resources available. This is a clear example of basic logistics applied to modern times. Salekhard Salekhard is a town […]
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