Archives
Economic impact of the signing of Mbappé. Interview by a sports newspaper with two EUM professors
The signing of Kylian Mbappé by Real Madrid has not only generated excitement among fans, but is also projected to be a major economic operation. The professor and director of the Department of Business at EUM, Dr. Óscar Gutiérrez Aragón and Professor Dr. Ariadna Gassiot Melian (until last year, a member of the university’s faculty), […]
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The Hospitality and Tourism studies within the top 5 in the ranking of HNC occupation
Sure, here is the translation of the provided text into English: If you are thinking about your future and are passionate about the idea of working in a dynamic sector full of opportunities, studying a Higher Degree in Tourism Accommodation Management in Barcelona could be the key to opening incredible doors for you. Why choose […]
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Women’s leadership in a masculinised sector: the automotive industry
New academic article on female leadership in the automotive sector in Spain, carried out in collaboration between three EUM lecturers and a researcher from the Department of Business, a former student of the Degree in Marketing. The prestigious academic journal Dirección y Organización has published in its issue 82 (April 2024) the article entitled ‘Women’s […]
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Travel vlogs and their impact on destination choice
New academic article on the impact of travel vlogs on the choice of a tourist destination, carried out from the collaboration of two EUM professors with two researchers from the Department of Business, former students of the Double Degree in Tourism and Marketing. The academic publication Revista de Marketing y Publicidad has published in its […]
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Criteria for the acceptance of electric vehicles by people under 45 years of age
New academic article on the criteria for the acceptance of electric vehicles by the Spanish population under 45 years of age, carried out in collaboration between two professors from Mediterrani and two researchers from the Department of Business, former students of the Degree in Marketing. The academic publication Revista de Estudios Andaluces. has published in […]
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Job satisfaction and COVID-19: the case of the cruise sector
New academic article on employee experience satisfaction in the cruise sector after the COVID-19 pandemic, carried out in collaboration between three professors from EUM and two researchers from the Department of Business, former students of the Double Degree in Tourism and Marketing. The academic publication Revista de Estudios Empresariales. Segunda época. has published in its […]
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Fitur 2024: Discovering what’s new in Tourism worldwide
Discover the latest trends that are transforming the tourism industry, the most innovative technologies and the leading companies at the International Tourism Trade Fair (FITUR), the 2nd most important fair in the tourism sector worldwide, held at IFEMA Madrid. The previous edition increased by 220,000 attendees, an increase of 99.6% over the previous year. Inspiration […]
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Use of brand placement in Quentin Tarantino’s films
New academic article on the use of brand placement in Quentin Tarantino’s filmography, carried out in collaboration between three EUM professors and a researcher from the Department of Business, a former student of the Degree in Marketing. The prestigious academic publication Revista Mediterránea de Comunicación has published in its number 15(1) (January 2024) the article […]
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Sponsorship of young Spanish elite sportsmen and women
New academic article on the sponsorship of young Spanish elite athletes, carried out from the collaboration of two EUM professors with a researcher from the Department of Business, a former student of the Degree in Marketing. The academic publication Obra Digital has published in its 24th issue (December 2023) the article entitled “Sponsorship as a […]
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Socio-economic and labour report of the veterinary sector in Spain, Edition 2023, elaborated by our professors Dr. Óscar Gutiérrez Aragón and Dr. Ariadna Gassiot Melian
On 27 November 2023, the Spanish Veterinary Business Confederation (CEVE), has made public the Socioeconomic and Labour Report of the veterinary sector in Spain, Edition 2023, academic research prepared by Dr. Óscar Gutiérrez Aragón, director and professor of the Department of Business of the Escola Universitaria Mediterrani and by Dr. Ariadna Gassiot Melian, professor until […]
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Tourism motivations of Taiwan’s millennials and centennials
New academic article on the tourism motivations of millennials and centennials in Taiwan, carried out in collaboration between two EUM professors and two researchers from the Business Department, former students of the Double Degree in Tourism and Marketing. The academic publication Ara, Journal of Tourism Research has published in its issue 13(1) (October 2023) the […]
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The case of Barcelona: tourism and marketing connected
Discover how the marriage of tourism and marketing has transformed the experience in the city of Barcelona. Welcome to a fascinating story where two worlds converge to shape an unforgettable experience in Barcelona. In this post, we will explore how the synergy between tourism and marketing has marked a before and after in the industry […]
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