New academic article on the criteria for the acceptance of electric vehicles by the Spanish population under 45 years of age, carried out in collaboration between two professors from Mediterrani and two researchers from the Department of Business, former students of the Degree in Marketing.

The academic publication Revista de Estudios Andaluces. has published in its number 47 (February 2024) the article entitled “Criteria of acceptance of the electric vehicle by the Spanish population under 45 years” (https://revistascientificas.us.es/index.php/REA/article/view/24470), prepared by Professor Dr. Óscar Gutiérrez Aragón, Professor Dr. Joan Francesc Fondevila Gascón and the researchers of the Department of Business Blai Roca Martínez and Marc Segura Rodríguez, former students of the Degree in Marketing of EUM.

The main objective of the research carried out is the analysis of the general positioning of the Spanish population under 45 years of age (young adults) regarding the acceptance of electric vehicles.

ACADEMIC ARTICLE: CRITERIA FOR THE ACCEPTANCE OF ELECTRIC VEHICLES BY THE SPANISH POPULATION UNDER 45 YEARS OF AGE