New academic article on the use of brand placement in Quentin Tarantino’s filmography, carried out in collaboration between three EUM professors and a researcher from the Department of Business, a former student of the Degree in Marketing.

The prestigious academic publication Revista Mediterránea de Comunicación has published in its number 15(1) (January 2024) the article entitled “Use of brand placement in the filmography of Quentin Tarantino” (https://www.mediterranea-comunicacion.org/article/view/25388), written by Professor Dr. Óscar Gutiérrez Aragón, Professor Dr. Joan Francesc Fondevila Gascón, Professor Dr. Ariadna Gassiot-Melian (until last year, member of the University) and the researcher of the Business Department Minerva Hidalgo-Naharro, former student of the Degree in Marketing at EUM.

The main objective of the research carried out is to analyse in depth the use of brand placement in Quentin Tarantino’s filmography, trying to determine the number of cases, the types of products and brands that appear most often, the total time per film devoted to it, the type of placement, as well as other technical aspects related to it.

ACADEMIC ARTICLE: USE OF BRAND PLACEMENT IN THE FILMOGRAPHY OF QUENTIN TARANTINO