One of the best training opportunities offered in the city of Barcelona

The Marketing degree of UE Mediterrani is one of the best training opportunities offered in the city of Barcelona. It is a fully updated career and focused to form the best marketing experts Barcelona.


In a highly competitive jog market like it is nowadays, new graduates need expertise in a particular area to highlight.
Our degree, unlike the rest, it is completely specialized in marketing to meet the demand of one of the sectors with more growth opportunities in Barcelona, with really trained professionals.

In all reports about job market and careers with most demand there is marketing in the top positions. Furthermore, in our marketing degree there is training of the highest level in digital marketing, an essential branch for new professionals who will work in applying their knowledge to the online environment, for this, and to facilitate your training we include a free Apple laptop, commonly used in the classroom.


  • MacBook Air for use in classes.
  • Preparation and exam of the official English title (First Certificate, Advanced) in our university 
  • The Marketing degree in Barcelona with the best value for price.
  • Collaboration with the most important companies of the laboral sector in Barcelona to offer our students more than 1000 job offers and 1200, from the first course.
  • Opportunity to study up to 5 languages in the marketing career, including Mandarin Chinese and English during the 4 courses.
  • Coaching sessions for students who are interested.
  • 10-storey building completely equipped and updated.
  • More than 30 years of experience and 3 quality certifications (AENOR, IQNet y AQU).
  • Centrally located and well connected. See Map

At the end of the Degree in Marketing in our university you get:
Official title Marketing official degree from the University of Girona.

Thanks to the quality of our training, the great preparation of our teachers and our facilities, we are an affiliated center of the University of Girona.

Professional profile: We develope a professional profile of the qualities and competencies of the students and we send it to national and international companies which are interested in specialist employees.


Name of the study: Degree in Marketing

University Preinscription Code: 81051

Branch of knowledge: Social and Legal Sciences

Duration: 4 years

European credits: 240

Degree Title Obtained: Graduate in Tourism by the University of Girona

Número orientativo de plazas: 60


General and specific skills that students must acquire during the studies, the fulfillment of which required to grant the title.

General competencies

  1. Communicate orally and in writing in their own language and other foreign languages.
  2. Know how to apply the knowledge learned in the classroom, at work, with a strong ability to adapt to new situations
  3. Know how to prepare and defend arguments and solve problems within the study area, making an empirical problem in a research objective and raising conclusions.
  4. Ability to gather and interpret properly to make judgments that include reflection on issues of economic, social, scientific or ethical data.
  5. Analyze and adopt attitudes and ethical behavior in professional practice.
  6. Be able to lead teams, acquiring negotiating skills to prevent and solve problems, conflicts and make decisions, assuming a strong quality orientation
  7. Teaming, establishing relationships that can further help the progress of projects.
  8. Skills in communication and interpersonal relationships to use and select the information technology and the most appropriate to each communication situation.
  9. Designing creative proposals, have initiative and enterprising, critical and logical spirit.
  10. Differentiating the qualitative and quantitative research, performing critical analysis.

Specifics skills

  1. Analyze the operation, management and control of the different functional areas of the company and analysis tools.
  2. Understand the processes and functions of a support system for decision-making, identifying the different concepts and tools of marketing.
  3. Analyze demand and targeting criteria, diagnosing internal and external behavior of consumers and industrial buyers determinants.
  4. Create and establish the identity and brand image of the products.
  5. Set pricing strategy depending on the circumstances of each moment, selecting the distribution channel depending on the different types of products.
  6. Plan, organize and control the marketing plan development.
  7. Plan and organize the sales system and apply personal selling techniques, using promotional tools and communication.
  8. Analyzing the characteristics of international trade, establishing market opportunities.
  9. Identify the variables that generate value in the online medium for business planning and control internet information, using techniques of online collecting data.
  10. Be able to design attractive and functional web pages.
  11. Getting skills development, control and evaluation of budgets.
  12. Defining the communication strategy and public relations.


Students will be able to enroll marketing studies in EU Mediterrani who meet any of the following requirements:

  • Entrance exams to college (PAU) – Selectivity.
  • Training courses superior grade (CFGS and FPII)or equivalent qualifications.
  • Entrance exams to college for over 25 years.
  • Entrance exams to college for over 45 years
  • You have completed other studies with official degree, degree, diploma or equivalent.

or more information on access to marketing degree, convalidations, etc., you can contact us through the form.


University Preinscription Code: 81051

The university pre-registration dates for the next academic year 2020/21 are:

From June 23 to July 29

If your place has been assigned to EU Mediterrani our Academic Secretariat will contact you in order to give you the day and time to formalize the registration.


Basic information (FB) 66 credits
Mandatory information (OB) 126 credits
Optative subjects (OP) 21 credits
Prácticas externas 12 créditos
Academic recognition 6 credits
Final degree (TFG) 15 credits
Total: 240 credits ECTS* dividedin 4 years

* European Credit Transfer System, the credit system recognition
in the European Union

Assignments of the Marketing degree

First Course

Business fundaments 24 ECTS
Introduction to business administration
Accounting and finance to marketing management
Human Resources
Introduction to economics


Marketing principles 12 ECTS
Introduction to marketing
Business analysis


Shopping behavior 12 ECTS
Consumer buying behavior
Behavior Purchasing in the Organizations


Commercial investigation 6 ECTS
Fundamentals of statistics


Foreign Languages applied to marketing and business 6 ECTS
English I
Mandarin Chinese I

Second Course

Company of fundamentals 6 ECTS
Legal dimension of Marketing


Commercial investigation 12 ECTS
Statistics I
Statistics II
Strategic marketing 18 ECTS
Development of products and brands
Designing pricing strategies and programs
Distribution strategies and distribution logistics


Communication 12 ECTS
Advertising, Promotion and Public Relations
Personal selling and direct marketing


Specific marketing 6 ECTS
Internacional marketing


Foreign Languages applied to marketing and business 6 ECTS
English II
Mandarin Chinese II

Third Course

Commercial investigation 6 ECTS
Techniques prospective advisory and Techniques for business research


Strategic marketing 6 ECTS
Marketing plan development


Specific Marketing 12 ECTS
Industrial and services marketing
Social and non-profit institutions marketing


Digital marketing 30 ECTS
Buying online behavior
Communication and social networks
Online market research
Design and development of websites


Foreign Languages applied to marketing and business 6 ECTS
English III
Mandarin Chinese III

Fourth Course

Practicum 12 ECTS


Final degree project 15 ECTS
Final degree project


Electives 21 ECTS
Practicum II
Communication skills
Political marketing
Marketing integration
Marketing simulation game
Smart Cities: Marketing and municipal branding
Computer science applied to multimedia design


Foreign Languages applied to marketing and business 6 ECTS
English IV
Mandarin Chinese IV


Recognition 6 ECTS
Expansion of optional and voluntary actions


The academic calendar of the next academic year 2019/20 is:

Calendar GT, GM, DGTM 19/20


“Intelligence is not only knowledge, but the skill to apply it in practice” (Aristotle).

For this reason, for more than 30 years, in EU Mediterrani we have tried that our students can put into practice, as soon as possible, everything learned in the classrooms. For this we have an experienced team of practices coordinators who work with the most excellent companies and organizations. In this way we commit ourselves to be able to carry out, if you wish, professional internships already in the first year of the degree, either in your closest environment or in any country in the world.

“Study at the Escola Universitària Mediterrani, means join in to a world full of opportunities”. Marc Sancho, Hotel Manager Axel Hotel Barcelona & Urban Spa.

Tourism is the first generator of employment in the country. If you decide to study your Degree in Tourism in EU Mediterrani you will be able to check this reality every day, thanks to the extensive pool of national and international practices and the dynamic job board that you will find in your Student Intranet and in the Mediterrani building touching screens.

“Thanks to EU Mediterrani, the first summer of the degree I was able to do paid internships in France, in a Tourist Office”. Daniel Pardos, student of 2nd year of Degree in Tourism

How do our students value the practices in EU Mediterrani?

Between excellent and good

An addition, our effective program of extracurricular (voluntary) practices that are accessible from the first year, and the curricular practices (compulsory) that take place in the 3rd year of the career, together with our labor insertion program, allow the students of EU Mediterrani they can implement their extensive training throughout their careers, and even find a job within the tourism sector that allows them to better afford the cost of studies, thanks to the fact that many of these practices are remunerated and in many cases concludes in an employment contract.

“Studying at EU Mediterrani I was able to finance part of my career thanks to the paid internships that they provided me”. Andrea Aguado, Barcelona Operations Manager en Abreu DMC



EU MEDITERRANI gives support to the international activity so much of institutional as educational character and researcher who carries out in our center, promoting the mobility so much educational as of the students.
The aim is to contribute to the international projection in the studies of Degree in Tourism and Degree in Marketing taking part in international forums and cooperating with foreign universities.

In the Department of Mediterrani’s International Relations you will find all the information necessary to help yourself when to manage and to proceed with the program of mobility of the European Union Lifelong Learning Program (EU Mediterrani is one of the centers that has signed the Erasmus Letter)

ERASMUS Agreements:

Degree in Tourism:

Vives University CollegeBrugges (Bélgica)
University of OradeaOradea (Rumania)
Arcada PolytechnicHelsinki (Finlandia)
American CollegeNicosia (Chipre)
Lycée Tézenas du MontcelSt. Etienne (Francia)
Instituto Superior Ciencias EducativasRamada (Portugal)
ESA 3París (Francia)
The Jósef Pilsudski UniversityWarsaw (Polonia)
Libertas Business SchoolZagreb ( Croacia)
Alexander Technological Educational Institute (ATEITH) of ThessalonikiThessaloniki (Grecia)
Instituto Estudios Superiores de FAFEFafe (Portugal)
Universidade de AveiroAveiro (Portugal)
Universita della CalabriaCalabria (Italia)
Karabuk UniversityKarabuk (Turquía)
Erasmushogeschool BrusselBrussels (Bélgica)
University of MariborBrezice (Eslovenia)
Afyom Kocatepe UniversityAfyonkarahisar (Turquía)
Warsaw School of Tourism and Hospitality ManagementWarsaw (Polonia)
Varna University of ManagementVarna (Bulgaria)
PXL University of Applied Sciences and ArtsHasselt (Bélgica)
Artesis Plantijn Hogeschool AntwerpenAntwerpen (Bélgica)

Degree in Marketing:

Vives University CollegeBrugges (Bélgica)
American CollegeNicosia (Chipre)
Libertas Business SchoolZagreb ( Croacia)
Selahaddin Eyyubi UniversityDiyarbakır (Turquía)
Afyom Kocatepe UniversityAfyonkarahisar (Turquía)
Polytechnic Institute of BragançaBragança (Portugal)
University of LodzLodz (Polonia)
University of SzegedSzeged (Hungría)
Fondazione ITS Jobs academyBergamo (Italia)
Varna University of ManagementVarna (Bulgaria)
EFAP.School of communicationParis (França)
Artesis Plantijn Hogeschool AntwerpenAntwerpen (Bélgica)
PXL University of Applied Sciences and ArtsHasselt (Bélgica)

SICUE Agreements:

SICUE is a program of the Conference of rectors of Spanish universities(CRUE) to conduct studies in Spanish Universities

Degree in Tourism:

Universidad de Murcia
Universidad de Huelva
Universidad de Islas Baleares
Universidad de Jaen
Universidad de la Rioja
Universidad de Oviedo
Universidad de Sevilla
Universidad de Zaragoza

Degree in Marketing:

Universidad de Cadiz
Universidade Almería
Universidad de Granada

PROMETEU exchanges:

Are agreements between EU Mediterrani and non-European universities aimed at jointly developing research agreements and exchanges between students and teachers.

MarketingDong Hwa UniversityTaiwán
MarketingChinese Culture UniversityTaiwán
MarketingTunghai UniversityTaiwán
MarketingUniversidad del Norte Barranquilla (Colombia)
MarketingUniversidad Mondragon-UCOQuerétano (México)
MarketingZhejiang Sci-Tech UniversityZhejiang (Xina)
TourismUniversidad Mondragon-UCOQuerétano (México)

Erasmus Placements

Mobility of students for practice Erasmus+ for Traineeships is a form of Erasmus + program of the European Union. Its purpose is to help students adapt to the demands of the European labor market, acquire specific skills and improve their understanding of the economic and social environment of the country of destination, while they gain work experience.

This program aims to college students undertake internships with academic recognition in companies or organizations in other European countries.

Erasmus Placements

Incoming Students

If you are planning to apply for a place at EU MEDITERRANI as an incoming Erasmus student, the first thing you need to do is to contact your coordinator at your home university and discuss your candidacy with him/her.

We can only accept incoming students of partner universities.

You can find useful information for your stay through this link:

Incoming Students


The Final Degree Project (from now on TFG) is an approximation to a research. The TFG involve the realization, on the part of the student, of a project, a study, a memory or a work in which the knowledge, skills, competences and skills required in the corresponding study are applied, integrated and developed. . The intention of the TFG is to prepare the student for the two exits from obtaining the Degree in Tourism: Work World: Whatever it is, you will have to make reports, analyzes, balance sheets …

For this reason the methodology is a KEY aspect of the TFG to take a master’s degree and / or doctorate. You will need knowledge and skills, both methodological and academic. That is why the TFG has these two aspects. The subject of the TFG has a load of 15 ECTS credits is worked as follows: Exhibition classes the first semester (Compulsory attendance except Erasmus and justifiable causes documented) Tutorials during the whole course (from the end of September to the defense of the TFG). They can be face-to-face or virtual. A minimum of 5 must be submitted by submitting material for correction / revision. The TFG is related to the EU Mediterrani Research Group: Image, Satisfaction and Tourist Behavior (ISTB). Many TFG topics are part of an ISTB research line; many are taken to congresses, conferences: many are published in books, papers (academic journals), etc.


Milena De Jong
Milena De Jong
Master in teacher training. Degree in English Studies
Ariadna Gassot Melian
Ariadna Gassot Melian
Doctor by UdG. Master in Management and tourism planification
Oriol Cesena Melich
Oriol Cesena Melich
Master in Marketing Management and Marketing. Degree in Administration and Management. Diploma in Business. Director of the company FOCALIZZA
Josep María Espinet Rius
Josep María Espinet Rius
Doctor of Economics. Degree in Economics. Manager of the dept particular bank CaixaBank. Associate Professor at the University of Girona
Maica Benavides López
Maica Benavides López
Degree in Translation and Interpretation. Chinese interpreter in the city of Vic
Eduard Alcaraz Espiru
Eduard Alcaraz Espiru
Degree in Advertising and Public Relations. Master in Creativity and Advertising Strategy
Zahaira González Romo
Zahaira González Romo
Doctor in Audiovisual Communication and Advertising. Masters in Advertising and Public Relations. Degree in Organizational Communication. Professor Polytechnic University. La Casita Communication Director
Elena Martín Enebral
Elena Martín Enebral
Degree in Translation and Interpreting. Diploma in Chinese Language. Master's degree in East Asian Studies. Professor of Chinese U.O.C
Joan Segura Jiménez
Joan Segura Jiménez
MBA. BA in Economic Sciences
Bruno Wiget
Bruno Wiget
Master of Business Administration. Owner of BW strateglet&coach company
Hui-Wen Tsai
Hui-Wen Tsai
Doctor in Translation and Interpretation and intercultural studies. Master in translation
Ramón Nogueras Pérez
Ramón Nogueras Pérez
Degree in Psychology. Master in Human Resource Management. Founder and Sensei Consulting Trainings Crossoverworlds
Concha Marcuello Pascual
Concha Marcuello Pascual
Law Degree. Lawyer with professional office.
Laura López Peña
Laura López Peña
Doctor of Philology. BA in English. Researcher dept. English Philology at the University of Barcelona
Arnaud Laygues
Arnaud Laygues
Doctor in Romance Philology. BA in Modern Languages. Language teacher University of Helsinki
Oscar Gutierrez Aragón
Oscar Gutierrez Aragón
Doctor in Business Administration. Bachelor of Business Sciences. Professor at the University of Barcelona. He has been Professor at the University of León and Territorial Marketing Manager at Renault Spain
Joan Francesc Fondevila Gascón
Joan Francesc Fondevila Gascón
Doctor in Journalism. Degree in Information. Professor at the Open University of Catalonia
Felix Barahona Marquez
Felix Barahona Marquez
Doctor in Business. Master official investigation business , finance and insurance. Degree in economics
Gaspar Giménez Berbel
Gaspar Giménez Berbel
Doctor and Bachelor in Psicology . Master in Methodology research
Meritxell Copeiro Fernández
Meritxell Copeiro Fernández
Degree in English Philology. Certificate of Proficiency in English. Picadilly School English Teacher
Lluis Feliu Roé
Lluis Feliu Roé
Doctor in Humanities. Degree in Journalism. Master in Business and Institutional Communication. Project Manager to


EU Mediterrani offers an effective service of Grants to help in all your efforts related to this issue.
The person in charge is Montse Escudero, you can contact her directly by e-mail


MEC  Grants (Ministerio de Educación)

Ministry of Education offer grants for undergraduate studies
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Accomodation Grants

EU Mediterrani for for students who live outside of Barcelona
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Friend grants

EU Mediterrani grants for students with friends who start studying at Mediterrani during the academic year 2021-22
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Family grants

EU Mediterrani grants for students with brothers/sisters who also start studying at Mediterrani during the academic year 2021-22
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Becari grant

EU Mediterrani offer grants for collaborating at the coEUM area during academic year  2021-22
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Best academic grants

EU Mediterrani offer grants to the best academic results
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Fidelity grants

EU Mediterrani offer grants to Mediterrani students studying a Vocational Training Course who start an university degree at EU MEDITERRANI
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2gether grants

EU Mediterrani offer grants to new students that enrol together with friends from the same high school
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