The Marketing degree of UE Mediterrani is one of the best training opportunities offered in the city of Barcelona. It is a fully updated career and focused to form the best marketing experts Barcelona.
WHY MARKETING DEGREE
In a highly competitive jog market like it is nowadays, new graduates need expertise in a particular area to highlight.
Our degree, unlike the rest, it is completely specialized in marketing to meet the demand of one of the sectors with more growth opportunities in Barcelona, with really trained professionals.
In all reports about job market and careers with most demand there is marketing in the top positions. Furthermore, in our marketing degree there is training of the highest level in digital marketing, an essential branch for new professionals who will work in applying their knowledge to the online environment, for this, and to facilitate your training we include a free Apple laptop, commonly used in the classroom.
ADVANTAGES OF STUDYING MARKETING
- A MacBook Air for use in classes.
- Preparation and exam of the official English title (First Certificate, Advanced) in our university
- The Marketing degree in Barcelona with the best value for price.
- Collaboration with the most important companies of the laboral sector in Barcelona to offer our students more than 1000 job offers and 1200, from the first course.
- Opportunity to study up to 5 languages in the marketing career, including Mandarin Chinese and English during the 4 courses.
- Coaching sessions for students who are interested.
- 10-storey building completely equipped and updated.
- More than 30 years of experience and 3 quality certifications (AENOR, IQNet y AQU).
- Centrally located and well connected. See Map
At the end of the Degree in Marketing in our university you get:
Official title Marketing official degree from the University of Girona.
Thanks to the quality of our training, the great preparation of our teachers and our facilities, we are an affiliated center of the University of Girona.
Professional profile: We develope a professional profile of the qualities and competencies of the students and we send it to national and international companies which are interested in specialist employees.
DATA SHEET
Name of the study: Degree in Marketing
University Preinscription Code: 81051
Branch of knowledge: Social and Legal Sciences
Duration: 4 years
European credits: 240
Degree Title Obtained: Graduate in Tourism by the University of Girona
Número orientativo de plazas: 60
PROFESSIONAL SKILLS OF MARKETING
General and specific skills that students must acquire during the studies, the fulfillment of which required to grant the title.
General competencies
- Communicate orally and in writing in their own language and other foreign languages.
- Know how to apply the knowledge learned in the classroom, at work, with a strong ability to adapt to new situations
- Know how to prepare and defend arguments and solve problems within the study area, making an empirical problem in a research objective and raising conclusions.
- Ability to gather and interpret properly to make judgments that include reflection on issues of economic, social, scientific or ethical data.
- Analyze and adopt attitudes and ethical behavior in professional practice.
- Be able to lead teams, acquiring negotiating skills to prevent and solve problems, conflicts and make decisions, assuming a strong quality orientation
- Teaming, establishing relationships that can further help the progress of projects.
- Skills in communication and interpersonal relationships to use and select the information technology and the most appropriate to each communication situation.
- Designing creative proposals, have initiative and enterprising, critical and logical spirit.
- Differentiating the qualitative and quantitative research, performing critical analysis.
Specifics skills
- Analyze the operation, management and control of the different functional areas of the company and analysis tools.
- Understand the processes and functions of a support system for decision-making, identifying the different concepts and tools of marketing.
- Analyze demand and targeting criteria, diagnosing internal and external behavior of consumers and industrial buyers determinants.
- Create and establish the identity and brand image of the products.
- Set pricing strategy depending on the circumstances of each moment, selecting the distribution channel depending on the different types of products.
- Plan, organize and control the marketing plan development.
- Plan and organize the sales system and apply personal selling techniques, using promotional tools and communication.
- Analyzing the characteristics of international trade, establishing market opportunities.
- Identify the variables that generate value in the online medium for business planning and control internet information, using techniques of online collecting data.
- Be able to design attractive and functional web pages.
- Getting skills development, control and evaluation of budgets.
- Defining the communication strategy and public relations.
ADMISION ROUTES TO MARKETING DEGREE
Students will be able to enroll marketing studies in EU Mediterrani who meet any of the following requirements:
- Entrance exams to college (PAU) – Selectivity.
- Training courses superior grade (CFGS and FPII)or equivalent qualifications.
- Entrance exams to college for over 25 years.
- Entrance exams to college for over 45 years
- You have completed other studies with official degree, degree, diploma or equivalent.
or more information on access to marketing degree, convalidations, etc., you can contact us through the form.
ENROLMENT
University Preinscription Code: 81051
The university pre-registration dates for the next academic year 2020/21 are:
From June 23 to July 29
If your place has been assigned to EU Mediterrani our Academic Secretariat will contact you in order to give you the day and time to formalize the registration.
PROGRAMME ON MARKETING DEGREE
Basic information (FB) | 66 credits |
Mandatory information (OB) | 126 credits |
Optative subjects (OP) | 21 credits |
Prácticas externas | 12 créditos |
Academic recognition | 6 credits |
Final degree (TFG) | 15 credits |
Total: 240 credits ECTS* dividedin 4 years |
* European Credit Transfer System, the credit system recognition
in the European Union
Assignments of the Marketing degree
First Course
Business fundaments | 24 ECTS |
Introduction to business administration | |
Accounting and finance to marketing management | |
Human Resources | |
Introduction to economics |
Marketing principles | 12 ECTS |
Introduction to marketing | |
Business analysis |
Shopping behavior | 12 ECTS |
Consumer buying behavior | |
Behavior Purchasing in the Organizations |
Commercial investigation | 6 ECTS |
Fundamentals of statistics |
Foreign Languages applied to marketing and business | 6 ECTS |
English I | |
Mandarin Chinese I |
Second Course
Company of fundamentals | 6 ECTS |
Legal dimension of Marketing |
Commercial investigation | 12 ECTS | |
Statistics I | ||
Statistics II | ||
Strategic marketing | 18 ECTS | |
Development of products and brands | ||
Designing pricing strategies and programs | ||
Distribution strategies and distribution logistics |
Communication | 12 ECTS |
Advertising, Promotion and Public Relations | |
Personal selling and direct marketing |
Specific marketing | 6 ECTS |
Internacional marketing |
Foreign Languages applied to marketing and business | 6 ECTS |
English II | |
Mandarin Chinese II |
Third Course
Commercial investigation | 6 ECTS |
Techniques prospective advisory and Techniques for business research |
Strategic marketing | 6 ECTS |
Marketing plan development |
Specific Marketing | 12 ECTS |
Industrial and services marketing | |
Social and non-profit institutions marketing |
Digital marketing | 30 ECTS |
Buying online behavior | |
Communication and social networks | |
Online market research | |
Design and development of websites |
Foreign Languages applied to marketing and business | 6 ECTS |
English III | |
Mandarin Chinese III |
Fourth Course
Practicum | 12 ECTS |
Practicum |
Final degree project | 15 ECTS |
Final degree project |
Electives | 21 ECTS |
German | |
French | |
Practicum II | |
Neuromarketing | |
Communication skills | |
Entrepreneurship | |
Political marketing | |
Marketing integration | |
Marketing simulation game | |
Smart Cities: Marketing and municipal branding | |
Computer science applied to multimedia design |
Foreign Languages applied to marketing and business | 6 ECTS |
English IV | |
Mandarin Chinese IV |
Recognition | 6 ECTS |
Expansion of optional and voluntary actions |
CALENDAR COURSE
The academic calendar of the next academic year 2019/20 is:
Calendar GT, GM, DGTM 19/20
PRACTICES ON MARKETING DEGREE
“Intelligence is not only knowledge, but the skill to apply it in practice” (Aristotle).
For this reason, for more than 30 years, in EU Mediterrani we have tried that our students can put into practice, as soon as possible, everything learned in the classrooms. For this we have an experienced team of practices coordinators who work with the most excellent companies and organizations. In this way we commit ourselves to be able to carry out, if you wish, professional internships already in the first year of the degree, either in your closest environment or in any country in the world.
“Study at the Escola Universitària Mediterrani, means join in to a world full of opportunities”. Marc Sancho, Hotel Manager Axel Hotel Barcelona & Urban Spa.

Tourism is the first generator of employment in the country. If you decide to study your Degree in Tourism in EU Mediterrani you will be able to check this reality every day, thanks to the extensive pool of national and international practices and the dynamic job board that you will find in your Student Intranet and in the Mediterrani building touching screens.
“Thanks to EU Mediterrani, the first summer of the degree I was able to do paid internships in France, in a Tourist Office”. Daniel Pardos, student of 2nd year of Degree in Tourism
How do our students value the practices in EU Mediterrani?
Between excellent and good

An addition, our effective program of extracurricular (voluntary) practices that are accessible from the first year, and the curricular practices (compulsory) that take place in the 3rd year of the career, together with our labor insertion program, allow the students of EU Mediterrani they can implement their extensive training throughout their careers, and even find a job within the tourism sector that allows them to better afford the cost of studies, thanks to the fact that many of these practices are remunerated and in many cases concludes in an employment contract.
“Studying at EU Mediterrani I was able to finance part of my career thanks to the paid internships that they provided me”. Andrea Aguado, Barcelona Operations Manager en Abreu DMC
MOBILITY
EU MEDITERRANI gives support to the international activity so much of institutional as educational character and researcher who carries out in our center, promoting the mobility so much educational as of the students.
The aim is to contribute to the international projection in the studies of Degree in Tourism and Degree in Marketing taking part in international forums and cooperating with foreign universities.
In the Department of Mediterrani’s International Relations you will find all the information necessary to help yourself when to manage and to proceed with the program of mobility of the European Union Lifelong Learning Program (EU Mediterrani is one of the centers that has signed the Erasmus Letter)

ERASMUS Agreements:
Degree in Tourism:
Degree in Marketing:
Institución | País |
---|---|
Vives University College | Brugges (Bélgica) |
American College | Nicosia (Chipre) |
Libertas Business School | Zagreb ( Croacia) |
Selahaddin Eyyubi University | Diyarbakır (Turquía) |
Afyom Kocatepe University | Afyonkarahisar (Turquía) |
Polytechnic Institute of Bragança | Bragança (Portugal) |
University of Lodz | Lodz (Polonia) |
University of Szeged | Szeged (Hungría) |
Fondazione ITS Jobs academy | Bergamo (Italia) |
Varna University of Management | Varna (Bulgaria) |
EFAP.School of communication | Paris (França) |
Artesis Plantijn Hogeschool Antwerpen | Antwerpen (Bélgica) |
PXL University of Applied Sciences and Arts | Hasselt (Bélgica) |
SICUE Agreements:
SICUE is a program of the Conference of rectors of Spanish universities(CRUE) to conduct studies in Spanish Universities
Degree in Tourism:
Universidad de Murcia |
---|
Universidad de Huelva |
Universidad de Islas Baleares |
Universidad de Jaen |
Universidad de la Rioja |
Universidad de Oviedo |
Universidad de Sevilla |
Universidad de Zaragoza |
Degree in Marketing:
Universidad de Cadiz |
---|
Universidade Almería |
Universidad de Granada |
PROMETEU exchanges:
Are agreements between EU Mediterrani and non-European universities aimed at jointly developing research agreements and exchanges between students and teachers.
Area | Institution | Country |
---|---|---|
Marketing | Dong Hwa University | Taiwán |
Marketing | Chinese Culture University | Taiwán |
Marketing | Tunghai University | Taiwán |
Marketing | Universidad del Norte | Barranquilla (Colombia) |
Marketing | Universidad Mondragon-UCO | Querétano (México) |
Marketing | Zhejiang Sci-Tech University | Zhejiang (Xina) |
Tourism | Universidad Mondragon-UCO | Querétano (México) |
Erasmus Placements
Mobility of students for practice Erasmus+ for Traineeships is a form of Erasmus + program of the European Union. Its purpose is to help students adapt to the demands of the European labor market, acquire specific skills and improve their understanding of the economic and social environment of the country of destination, while they gain work experience.
This program aims to college students undertake internships with academic recognition in companies or organizations in other European countries.
Erasmus Placements
Incoming Students
If you are planning to apply for a place at EU MEDITERRANI as an incoming Erasmus student, the first thing you need to do is to contact your coordinator at your home university and discuss your candidacy with him/her.
We can only accept incoming students of partner universities.
You can find useful information for your stay through this link:
Incoming Students
FINAL DEGREE PROJECT
The Final Degree Project (from now on TFG) is an approximation to a research. The TFG involve the realization, on the part of the student, of a project, a study, a memory or a work in which the knowledge, skills, competences and skills required in the corresponding study are applied, integrated and developed. . The intention of the TFG is to prepare the student for the two exits from obtaining the Degree in Tourism: Work World: Whatever it is, you will have to make reports, analyzes, balance sheets …
For this reason the methodology is a KEY aspect of the TFG to take a master’s degree and / or doctorate. You will need knowledge and skills, both methodological and academic. That is why the TFG has these two aspects. The subject of the TFG has a load of 15 ECTS credits is worked as follows: Exhibition classes the first semester (Compulsory attendance except Erasmus and justifiable causes documented) Tutorials during the whole course (from the end of September to the defense of the TFG). They can be face-to-face or virtual. A minimum of 5 must be submitted by submitting material for correction / revision. The TFG is related to the EU Mediterrani Research Group: Image, Satisfaction and Tourist Behavior (ISTB). Many TFG topics are part of an ISTB research line; many are taken to congresses, conferences: many are published in books, papers (academic journals), etc.
TEACHERS





















GRANTS
EU Mediterrani offers an effective service of Grants to help in all your efforts related to this issue.
The person in charge is Montse Escudero, you can contact her directly by e-mail montse.escudero@mediterrani.com
AGAUR grants for university students
Accreditation of an economic nature in order to formalize college tuition without payment of public prices
More information
MEC Grants (Ministerio de Educación)
For undergraduate studies
More information
Accomodation Grants
EU Mediterrani for for students who live outside of Barcelona
More information
Friend grants
EU Mediterrani grants for students with friends who start studying at Mediterrani during the academic year 2020-21
More information
Family grants
EU Mediterrani grants for students with brothers/sisters who also start studying at Mediterrani during the academic year 2020-21
More information
Library grants
New: EU Mediterrani grants for collaborating at the coEUM area during academic year 2020-21
More information
Best academic grants
EU Mediterrani coffer grants to the best academic results
More infomation
Covid19 Grant
Covid19 grant
