Archives
What’s brewing at Boston Dynamics
Before we look behind the curtain of one of the companies that is betting the most on the world of embedded robotics, Boston Dynamics, I throw you a question, what do you think about what the future holds and how it will change our lifestyle? I love this topic, I’m fascinated by what the future […]
Read now
Let’s enjoy an cheap January
After the holidays, family meals, presents, if you are one of those “anti-Christmas” people and have taken a short break, after several kilos of polvorones and official dinners or dinners with friends, after unforeseen events, Secret Santa, meetings to have a few “cañas”, after shopping in the sales, gifts taking advantage of the sales, dinner […]
Read now
Virtual Reality applied to Marketing
Virtual reality is no longer science fiction stuff: it is here and it is gaining popularity fast. Although virtual reality is not a new technology, its use is expected to grow over time, along with other digital technologies such as augmented reality. Virtual and augmented reality can boost global GDP by up to $1.5 trillion. […]
Read now
Waste that turns into energy
We are living through an energy crisis that is hitting everyone’s pockets. There are great debates about which energy is cleaner and more durable. Unfortunately, gas and oil are natural resources that are being depleted and this will make them more and more expensive. As far as solar and hydropower are concerned, good climate conditions […]
Read now
No need to be cold
In another blog post we suggested some ideal places to visit to enjoy a 360º winter, with its snow, coats, fireplaces and hot cocoa. But… what if you are one of those who don’t like the cold? Did you know that you have a whole hemisphere to escape the low temperatures? It is difficult to […]
Read now
New academic article on the use of sensory marketing in the restaurant sector, based on the collaboration of three EUM teachers with a researcher from the Department of Business, alumni of the Double Degree in Tourism and Marketing
The prestigious academic publication Redmarka, Revista Académica de Marketing Aplicado has published in its number 26 (2) (December 2022) the article entitled “Impact of sensory marketing on food tourism decisions in restaurants” (https://revistas.udc.es/index.php/REDMARKA/article/view/redma.2022.26.2.9224), written by the lecturers Dr. Óscar Gutiérrez Aragón, Dr. Gaspar Berbel Giménez and Meritxell Copeiro Fernández and the researcher of the Department […]
Read now
AI
We have already mentioned in other blog post that artificial intelligence plays an important role in technological development and marketing for companies. It facilitates management and optimises information. There is still a lot of progress to be made in this field, but it is progress that can be made quickly because “the hard part is […]
Read now
Stadium 974
We have all been keeping an eye on the World Cup these days. Today is a day of feelings of defeat because yesterday Spain was eliminated from the competition. If there has been one thing this championship has had, it has been a lot of publicity and news not without controversy, from unfulfilled advertising agreements […]
Read now
EUM is digital
In the Digital Marketing course of the HNC in Marketing and Advertising they are preparing students to obtain certification in Google Ads and Google Analytics. How do they do it? From the first day they combine theory with practice, creating their own Google Analytics account and doing case studies. In addition, they do preparation classes […]
Read now
Places within an hour of Barcelona that you can’t miss
Barcelona is a city full of history, art and culture. The Catalan capital, once seen and explored, can also serve as a starting point for numerous excursions. In today’s blog we leave you with visits and excursions less than an hour’s drive away, for a one-morning getaway… Gaudí’s Colonia Güell The Colonia Güell is a […]
Read now
Report 2022 on the socio-economic and employment situation of the veterinary sector in Spain by Dr. Óscar Gutiérrez Aragón and Dr. Ariadna Gassiot Melian
On 11 November 2022, the Spanish Veterinary Business Confederation (CEVE), as part of the 6th CEVE National Congress held in Valencia, presented to the press the 2022 Report on the socio-economic and employment situation of the veterinary sector in Spain, academic research carried out by Dr. Óscar Gutiérrez Aragón, director and professor of the Business […]
Read now
Ice Roads
I recently heard about a very interesting example of a transport system designed for a society with very specific resources and challenges: the Siberian “ice roads”. Engineering is about meeting the needs of society using the resources available. This is a clear example of basic logistics applied to modern times. Salekhard Salekhard is a town […]
Read now