Author: EU Mediterrani
Guerrilla marketing
Guerrilla marketing is the use of novel or unconventional methods to drive sales and attract interest in a brand or business. The objective is to cause the users themselves and the media to give it media coverage. It is different from traditional marketing, which is often based on personal interaction. Additionally, it has a smaller […]
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Amazing viral campaigns
Viral marketing manages to create interest and potential purchases for a brand or product through messages that spread like a virus, that is, quickly and from person to person, the old word of mouth but in modern media. The idea is that its the users themselves who choose to share the content. Viral ads are […]
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New academic article on the gender perspective in reggaeton, based on the collaboration of two teachers from Mediterrani with two researchers from the Department of Business, alumni of the Marketing Degree
The prestigious academic publication Ámbitos, International Journal of Communication has published in its issue 57 (July 2022) the article entitled “Gender differences in the perception of reggaeton in the millennial and centennial public and in young workers in the industry” (https://revistascientificas.us.es/index.php/Ambitos/article/view/19736), written by the teachers Dr. Óscar Gutiérrez Aragón and Dr. Joan Francesc Fondevila-Gascón and […]
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The origin of tourism, we get historical
Tourism as such, was born in the 19th century, as a consequence of the Industrial Revolution, with displacements whose main intention is leisure, rest, culture, health, business or family relationships. Tourism, has become one of the main activities of our economy, in addition to representing a very important factor within it, employing millions of people […]
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Inbound Marketing, the key to a successful business
Inbound Marketing or attraction marketing is a methodology that tries to combine different marketing techniques and non-intrusive advertising. This methodology is an approach that aims to grow the company by creating meaningful and lasting relationships with consumers, prospects and customers. It basically consists of providing them with elements that allow them to achieve their goals […]
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EUM hosts the 6th MEHMED consortium meeting
This 5 and 6 July 2022, at the Escola Universitaria Mediterrani we had the pleasure to host the 6th MEHMED consortium meeting (Mediterranean Environmental Change Master Study and Ecosystem Building). The event organized by Dr. Anita Geiszinger, Project Manager and the Project Coordinator, Dr. Josep Vila Subiros from the University of Girona, brings together 14 […]
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What can I do in Barcelona in July?
We offer you a varied selection of plans to suit all audiences, in a city as international as Barcelona, the options are immense, we make you a different proposal. The magic hour in the Monestir de Pedralbes The Pedralbes Monastery opens the doors of its cloister to celebrate the Magic Hour. From 6:00 p.m. to […]
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New concepts in Tourism
Summer is here and we want to tell you about the new trends in tourism, so that you start thinking about your next destination and, why not, about becoming an expert in the sector, because if you can travel while you work and You may find yourself facing the job of your dreams. You can […]
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Big Data and its functions
Big Data consists of a process that analyzes and interprets large volumes of data, both structured and unstructured. Big Data is used so that data stored remotely can be used by companies as a basis for their decision making. We can use applications that use Big Data in basically any sector, since data analysis, especially […]
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e-commerce = e-logistics
E-logistics refers to the increasingly close combination between logistics, online commerce and the use of the latest technologies in the supply chain. The rise of e-commerce has fostered many changes in stages such as product storage and last-mile deliveries, encouraging the development of new processes within what is now known as eLogistics (electronic logistics or […]
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Today we talk about Social Networks
Social networks are digital platforms made up of communities of individuals with common interests, activities or relationships (such as friendship, kinship, work). Social networks allow contact between people and function as a means to communicate and exchange information. They allow us to create a life and develop it. They allow us to interact with people […]
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The best Rooftops in Barcelona
If you thought that this blog post was going to give you a list of bars on top of buildings with spectacular views, you will have to wait a little longer. What we intend with the title is to continue keeping the secret… Secret bars of Barcelona Cabinet This bar is the subject of urban […]
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