Author: EU Mediterrani
Automated logistics
In the midst of a wild global crisis, we are making steady progress in the automated logistics sector: more and more factories, supermarkets, delivery companies, pharmaceutical companies… are using automation for optimal organisation. Does this mean that humans have no place in the sector? Not at all, as well as being one of the best […]
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EUM at the XXII AECIT Congress
The university teachers Dra. Elena Puiggròs from the Tourism Degree and Dr. Josep Maria Espinet from the Marketing Degree have attended the XXII Congress of the Spanish Association of Scientific Experts in Tourism (AECIT) “The new tourism: innovation, digitalization, sustainability and competitiveness” held in Ourense from 6 to 8 October. The teachers presented 3 communications, […]
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Modern times
Did you know that 27 September is World Tourism Day? Its purpose is to raise awareness in the international community about the social, cultural, political and economic value of tourism. Which is great, but we’ve just come back from holidays and I don’t know about you, but I’m in office mode. …. When we think […]
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Barcelona’s popular festivals that you can’t miss
If Barcelona has something surprising and unrepeatable, it is its neighbourhoods and its popular festivals. Many, though not all, force visitors to stroll through the neighbourhoods, but others, such as La Mercè, La Diada or Sant Jordi, saturate Barcelona with light, colour and festivities. Here is a selection of some of them La Mercè festivities […]
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Homtruck vs Tesla Semi
In the last decade, there have been great technological advances in the field of science, medicine and of course in the field of technology. Perhaps the sector that has received the most advancements is logistics, where you can currently find the highest salaries and greatest options for innovation. From delivery drones, the complete automation of […]
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Visit the best rooftops in Barcelona, now for real!
Perhaps you have been browsing our blog and you are thinking that we are repeating ourselves if you have noticed that there are two identical titles, (this is the other blog entry to which we refer). This time we have made a selection for you of the 5 best rooftops so you can enjoy a […]
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Alternative tourism
In these dates of excessive heat, we are all thinking about traveling. Although the masses continue to take break getaway trips, be it a mix of discovering a location and relaxing the mind, there is also a variable of the population that opts for “alternative tourism”. For example, many people who visit Fraguas, in Cantabria, […]
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Logistics and cinema
Do you ever think about the repercussion of logistics in the cinema? Did you know that there are large productions that have hired the figure of “logistics expert” for some of their films? I take advantage and leave you with a mini personal selection (and why not, recommendation) of some films in which logistics has […]
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Guerrilla marketing
Guerrilla marketing is the use of novel or unconventional methods to drive sales and attract interest in a brand or business. The objective is to cause the users themselves and the media to give it media coverage. It is different from traditional marketing, which is often based on personal interaction. Additionally, it has a smaller […]
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Amazing viral campaigns
Viral marketing manages to create interest and potential purchases for a brand or product through messages that spread like a virus, that is, quickly and from person to person, the old word of mouth but in modern media. The idea is that its the users themselves who choose to share the content. Viral ads are […]
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The origin of tourism, we get historical
Tourism as such, was born in the 19th century, as a consequence of the Industrial Revolution, with displacements whose main intention is leisure, rest, culture, health, business or family relationships. Tourism, has become one of the main activities of our economy, in addition to representing a very important factor within it, employing millions of people […]
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Inbound Marketing, the key to a successful business
Inbound Marketing or attraction marketing is a methodology that tries to combine different marketing techniques and non-intrusive advertising. This methodology is an approach that aims to grow the company by creating meaningful and lasting relationships with consumers, prospects and customers. It basically consists of providing them with elements that allow them to achieve their goals […]
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