Category: Research
Use of brand placement in Quentin Tarantino’s films
New academic article on the use of brand placement in Quentin Tarantino’s filmography, carried out in collaboration between three EUM professors and a researcher from the Department of Business, a former student of the Degree in Marketing. The prestigious academic publication Revista Mediterránea de Comunicación has published in its number 15(1) (January 2024) the article […]
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Sponsorship of young Spanish elite sportsmen and women
New academic article on the sponsorship of young Spanish elite athletes, carried out from the collaboration of two EUM professors with a researcher from the Department of Business, a former student of the Degree in Marketing. The academic publication Obra Digital has published in its 24th issue (December 2023) the article entitled “Sponsorship as a […]
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Socio-economic and labour report of the veterinary sector in Spain, Edition 2023, elaborated by our professors Dr. Óscar Gutiérrez Aragón and Dr. Ariadna Gassiot Melian
On 27 November 2023, the Spanish Veterinary Business Confederation (CEVE), has made public the Socioeconomic and Labour Report of the veterinary sector in Spain, Edition 2023, academic research prepared by Dr. Óscar Gutiérrez Aragón, director and professor of the Department of Business of the Escola Universitaria Mediterrani and by Dr. Ariadna Gassiot Melian, professor until […]
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Tourism motivations of Taiwan’s millennials and centennials
New academic article on the tourism motivations of millennials and centennials in Taiwan, carried out in collaboration between two EUM professors and two researchers from the Business Department, former students of the Double Degree in Tourism and Marketing. The academic publication Ara, Journal of Tourism Research has published in its issue 13(1) (October 2023) the […]
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Socio-economic impact of sports tourism for FC Barcelona
A new academic article on the weight that tourism has on FC Barcelona’s social mass and economic accounts was carried out from the collaboration of two EUM professors with a researcher from the Department of Business, alumni of the Double Degree in Tourism and Marketing. The prestigious academic journal Investigaciones Turísticas has published in its […]
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The influence of neuromarketing on the perception of advertising posters
New academic article on the influence of neuromarketing on the perception of advertising posters, carried out in collaboration between two professors from Mediterrani and a researcher from the Department of Business, a former student of the Bachelor’s Degree in Marketing. The prestigious academic journal Grafica has published in its issue 12(22) (2023, issue in press) […]
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The selection of the main production companies in the film industry
New academic article on the choice of the main production companies in the film industry between adaptations of pre-existing material and the creation of a completely new film, carried out in collaboration between two EUM professors and a researcher from the Department of Business, a former student of the Bachelor’s Degree in Marketing. The prestigious […]
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Scope and evolution of sexism in television advertising
On International Women’s Day 2023, under the slogan “For an inclusive digital world: Innovation and technology for gender equality”, we present a new academic article on the evolution of sexism in television advertising, based on the collaboration of two EUM professors with a researcher from the Department of Business, a former student of the Bachelor’s […]
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EUM at the XXII AECIT Congress
The university teachers Dra. Elena Puiggròs from the Tourism Degree and Dr. Josep Maria Espinet from the Marketing Degree have attended the XXII Congress of the Spanish Association of Scientific Experts in Tourism (AECIT) “The new tourism: innovation, digitalization, sustainability and competitiveness” held in Ourense from 6 to 8 October. The teachers presented 3 communications, […]
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