Category: Marketing EN
The phenomenon of the Kings League: sport, social media, and disruption
The prestigious academic journal Athenea Digital, Journal of Social Thought and Research has published in its issue 25(3) (November 2025) the article entitled “Holistic Analysis of the Kings League: a disruptive phenomenon that merges sports and social media”. The study was conducted by Professor Dr. Óscar Gutiérrez Aragón, Professor Dr. Joan Francesc Fondevila Gascón, Professor […]
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Lluís Feliu, EUM university professor, new Secretary General of AIJEC
Dr. Lluís Feliu, university professor at Escola Universitària Mediterrani (EUM) and CEO of the communication agency edeon, has been appointed as the new Secretary General of the Young Entrepreneurs Association of Catalonia (AIJEC). His election was confirmed during AIJEC’s recent General Assembly, which also appointed the new board to lead until 2028. During the event, […]
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Economic impact of the signing of Mbappé. Interview by a sports newspaper with two EUM professors
The signing of Kylian Mbappé by Real Madrid has not only generated excitement among fans, but is also projected to be a major economic operation. The professor and director of the Department of Business at EUM, Dr. Óscar Gutiérrez Aragón and Professor Dr. Ariadna Gassiot Melian (until last year, a member of the university’s faculty), […]
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The case of Barcelona: tourism and marketing connected
Discover how the marriage of tourism and marketing has transformed the experience in the city of Barcelona. Welcome to a fascinating story where two worlds converge to shape an unforgettable experience in Barcelona. In this post, we will explore how the synergy between tourism and marketing has marked a before and after in the industry […]
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Did you know…?
Today we’ll liven up this little while with curiosities about everyday brands that you may not have known… so the next time you come across something like this, you can make yourself interesting and demonstrate your general knowledge… but without going overboard, don’t become a smartass. Did you know… on many occasions, tricks are used […]
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Some interesting marketing statistics
Did you know that one of the earliest indications of content marketing dates back to 4200 BC and is a cave painting? Scientists interpreted the depiction as “6 ways a spear can save you from a wild boar”. I wonder how they monitored conversions. Marketing has been around forever. It’s as simple as getting people […]
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Virtual Reality applied to Marketing
Virtual reality is no longer science fiction stuff: it is here and it is gaining popularity fast. Although virtual reality is not a new technology, its use is expected to grow over time, along with other digital technologies such as augmented reality. Virtual and augmented reality can boost global GDP by up to $1.5 trillion. […]
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Traditional festivities
At this time of year, we are inundated with marketing campaigns about Halloween, almost in unison with the excitement of the upcoming Christmas season. We already see advertisements, shelves full of decorations in decoration shops, bazaars full of costumes, pumpkins in supermarkets… the list is long, but do we understand the origin, or do we […]
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Martech
Marketing technology often goes hand in hand with artificial intelligence through big data, commonly known as Martech. It allows marketers to learn about their potential customers. For example, where they are located, what they do, how they behave and what they are likely to do. At this point in the film, it is almost impossible […]
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Guerrilla marketing
Guerrilla marketing is the use of novel or unconventional methods to drive sales and attract interest in a brand or business. The objective is to cause the users themselves and the media to give it media coverage. It is different from traditional marketing, which is often based on personal interaction. Additionally, it has a smaller […]
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Amazing viral campaigns
Viral marketing manages to create interest and potential purchases for a brand or product through messages that spread like a virus, that is, quickly and from person to person, the old word of mouth but in modern media. The idea is that its the users themselves who choose to share the content. Viral ads are […]
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Inbound Marketing, the key to a successful business
Inbound Marketing or attraction marketing is a methodology that tries to combine different marketing techniques and non-intrusive advertising. This methodology is an approach that aims to grow the company by creating meaningful and lasting relationships with consumers, prospects and customers. It basically consists of providing them with elements that allow them to achieve their goals […]
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