The Bachelor’s Degree in Tourism at EUM is designed to offer a comprehensive education that covers all the key areas of the tourism sector, combining theoretical and practical knowledge. Throughout the degree, you will acquire skills in tourism management, marketing, sustainability and digital technologies, with the aim of preparing you to lead the future of tourism.
In the first courses, you will be introduced to the fundamentals of tourism, understanding its social, economic, cultural and legal dimensions. These subjects will provide you with an overview of the industry, from its impact on communities to the legal framework that regulates the sector.
You’ll learn to manage and market tourism businesses, with a special focus on tourism marketing and accounting applied to the sector. You’ll also develop financial and commercial skills to apply to accommodations, travel agencies, and other businesses in the sector.
Language proficiency is essential in global tourism. Throughout the degree, you’ll improve your English , French , and German skills, all specifically applied to the tourism industry. In addition, your communication skills and the use of information technology will be strengthened.
You will study the typologies of tourist destinations and strategies for their promotion and planning. You will learn to manage tourism resources sustainably and design innovative tourism products to meet the demands of today’s market.
Throughout the degree, you’ll be trained in public tourism management and strategic management of companies in the sector. The program also includes courses focused on entrepreneurship and innovation , preparing you to create and lead your own tourism projects.
One of the degree’s greatest strengths is its specialization in Digital Technologies for Tourism Innovation . Here, you’ll specialize in digital technologies such as Big Data , artificial intelligence , and blockchain applied to tourism, helping to design and manage smart tourism destinations and creating digital strategies for the sector.
You’ll also have the option to specialize in Tourist Accommodation , acquiring specific skills for managing hotels , tourist apartments, campsites, and other types of accommodation. You’ll learn hotel management , operations management , and the planning and opening of new accommodations , covering all the areas necessary to effectively manage a hospitality business.
| Foundations and dimensions of tourism | 30 ECTS |
|---|---|
| Tourism introduction | |
| The Socio-cultural dimension of tourism | |
| The economic dimension of the tourism market | |
| Regional dimensions of tourism | |
| The legal dimensions of tourism | |
| Financial and commercial techniques of tourism companies | 12 ECTS |
|---|---|
| Tourism marketing | |
| Accounting for tourism businesses | |
| Tourism techniques | 12 ECTS |
|---|---|
| Quantitative and qualitative techniques applied to tourism | |
| Information and communication skills | |
| Foreign languages applied to tourism | 12 ECTS |
|---|---|
| English B2.1 | |
| English B2 | |
| English C1.1 | |
| French A1 | |
| German A1 | |
| Tourist destinations | 18 ECTS |
|---|---|
| Types and strategies of tourism destinations | |
| Town and country planning | |
| Marketing of tourist destinations | |
| Tourist business organization and management | 12 ECTS |
|---|---|
| Economic Management and Control of Tourism Businesses | |
| The organisation of tourism companies | |
| Management of accommodation, intermediation and distribution | 12 ECTS |
|---|---|
| Management of Accommodation and Catering Businesses | |
| Management of tourism intermediaries, Transport and Distribution | |
| Foreign languages applied to tourism | 12 ECTS |
|---|---|
| English B2 | |
| English C1.1 | |
| English C1 | |
| French A2 | |
| German A2 | |
| Tourism techniques | 6 ECTS |
|---|
| Tourism resources and products | 20 ECTS |
|---|---|
| Tourism resources and sustainability | |
| Tourism Destinations Heritage | |
| Tours and guides | |
| Package holidays | |
| Marketing new products | |
| Strategic management of tourism companies | 25 ECTS |
|---|---|
| Economics for tourism and public administration | |
| Public Administration of Resources | |
| Entrepreneurship and innovation | |
| Electives | 3 ECTS |
|---|---|
| Practicum | |
| Foreign languages applied to tourism | 12 ECTS |
|---|---|
| English C1.1 | |
| English C1 | |
| French B1 | |
| German B1 | |
| Digital Technologies | 33 ECTS |
|---|---|
| Tourism 4.0 | |
| Blockchain | |
| Artificial intelligence in tourism | |
| Smart tourism destinations | |
| Big Data in Tourism Industry | |
| Community Manager | |
| Final Degree Project | 15 ECTS |
|---|---|
| Final degree project | |
| Practicum | 12 ECTS |
|---|
General and specific skills that students must acquire during the studies, the fulfillment of which required to grant the title:
| Formació bàsica (FB) | 66 crèdits |
| Formació obligatoria (FO) | 106 crèdits |
| Asignatures optatives (AO) | 33 crèdits |
| Pràctiques externes | 12 crèdits |
| Reconeiximent acadèmic | 6 crèdits |
| Treball Final de Grau (TFG) | 15 crèdits |
| Total: 240 crèdits* ECTS* dividits en 4 anys | |
** European Credit Transfer System, el sistema de crèdits de reconeixement en la Unión Europea
This curriculum covers all essential aspects of tourism, from business management to the latest technological innovations, preparing you to succeed in a global and ever-evolving sector.
