- Name of the study: Degree in Marketing
- University Pre-registration Code: 81051
- Branch of knowledge: Social and Legal Sciences
- Duration: 4 years
- European credits: 240
- Degree Title Obtained: Graduate in Tourism by the University of Girona
- Approximate number of places: 70
Degree in Marketing in Barcelona
The Key to a Professional Future in a Globalized Market
Why?
Degree in Marketing in Barcelona
In a highly competitive jog market like it is nowadays, new graduates need expertise in a particular area to highlight.
Our degree, unlike the rest, it is completely specialized in marketing to meet the demand, of one of the sectors with more growth opportunities in Barcelona, with really trained professionals.
In all reports about job market and careers with most demand there is marketing in the top positions. Furthermore, in our marketing degree there is training of the highest level in digital marketing, an essential branch for new professionals who will work in applying their knowledge to the online environment.
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Reasons to choose
Degree in Marketing in Barcelona
A field with high demand in the economic market
In Catalonia and around the world, marketing is a fundamental pillar of any business. The digital world, e-commerce, and new consumer trends are revolutionizing the way companies communicate and sell their products.
A field with high demand in the economic market
In Catalonia and around the world, marketing is a fundamental pillar for any business. The digital world, e-commerce, and new consumer trends are revolutionizing the way companies communicate and sell their products. As a marketing graduate, you’ll be prepared to face these challenges and take advantage of the opportunities offered by today’s economic market.
The demand for marketing professionals is constantly growing, with profiles ranging from social media management and market data analysis to the creation of innovative advertising campaigns. In an economically vibrant region like Barcelona, the opportunities are endless .
Specialization in Advertising and Public Relations
At EUM, you’ll not only train in marketing, but you’ll also be able to specialize in advertising and public relations. This specialization will allow you to master two key areas for any successful marketing strategy: creating impactful advertising campaigns and managing the public image of companies and brands.
Specialization in Advertising and Public Relations
At EUM, you’ll not only train in marketing, but you’ll also be able to specialize in advertising and public relations . This specialization will allow you to master two key areas for any successful marketing strategy: creating impactful advertising campaigns and managing the public image of companies and brands.
You’ll learn to build strong brands, manage crisis communications, and design advertising strategies that capture the attention of consumers, both locally and globally. With this specialization, you’ll be able to make a difference in an increasingly competitive sector.
Strengths of international mobility
In a globalized world, having an international perspective is essential for any marketing professional. At EUM, we believe in international mobility as one of the key benefits of our program.
Strengths of international mobility
In a globalized world, having an international perspective is essential for any marketing professional. At EUM, we believe in international mobility as one of the key benefits of our program.
Thanks to our agreements with universities and companies around the world, you’ll have the opportunity to participate in academic exchanges , international internships, and collaborative projects with students from other countries. This international experience will not only enrich your education but will also open doors to a global job market.
Barcelona: A business and innovation center
Studying marketing in Barcelona means studying in one of Europe’s most dynamic and innovative cities. Barcelona is not only a renowned cultural and tourist center, but also a growing business and technology hub.
Barcelona: A business and innovation center
Studying marketing in Barcelona means studying in one of Europe’s most dynamic and innovative cities . Barcelona is not only a renowned cultural and tourist center, but also a growing business and technology hub.
This city offers the ideal environment for studying marketing, as you’ll be in contact with leading companies , startups, and an ecosystem that fosters innovation and creativity. The opportunities for networking and professional growth are endless.
Learn more about the degree
Program Facts
Technical data sheet
Prices
| Price ECTS | 98 € |
| Enrollment fee | 350 € |
| *University fees | 385 € |
| **Total price | 6.615 € |
* – Pending publication in the D.O.G.C. of the Price Decree
** – Matriculation of 60 ECTS
Our scholarship program is unique in Spain
Request a call with our advisors and we will answer all your questions!
92%
Job placement
+1800
Internship offers
+1200
Job offers
+8500
Graduates
First Course
| Business fundaments | 24 ECTS |
|---|---|
| Introduction to business administration | |
| Accounting and finance to marketing management | |
| Human Resources | |
| Introduction to economics | |
| Marketing principles | 12 ECTS |
|---|---|
| Introduction to marketing | |
| Business analysis | |
| Shopping behavior | 12 ECTS |
|---|---|
| Consumer buying behavior | |
| Behavior Purchasing in the Organizations | |
| Commercial investigation | 6 ECTS |
|---|---|
| Fundamentals of statistics | |
| Foreign Languages applied to marketing and business | 6 ECTS |
|---|---|
| English I | |
| Mandarin Chinese I | |
Second Course
| Company of fundamentals | 6 ECTS |
|---|---|
| Legal dimension of Marketing | |
| Commercial investigation | 12 ECTS |
|---|---|
| Statistics I | |
| Statistics II | |
| Strategic marketing | 18 ECTS |
|---|---|
| Development of products and brands | |
| Designing pricing strategies and programs | |
| Distribution strategies and distribution logistics | |
| Communication | 12 ECTS |
|---|---|
| Advertising, Promotion and Public Relations | |
| Personal selling and direct marketing | |
| Specific marketing | 6 ECTS |
|---|---|
| International marketing | |
| Foreign Languages applied to marketing and business | 6 ECTS |
|---|---|
| English II | |
| Mandarin Chinese II | |
Third Course
| Commercial investigation | 6 ECTS |
|---|---|
| Techniques prospective advisory and Techniques for business research | |
| Strategic marketing | 6 ECTS |
|---|---|
| Marketing plan development | |
| Specific Marketing | 12 ECTS |
|---|---|
| Industrial and services marketing | |
| Social maketing and non-profit institutions | |
| Digital marketing | 30 ECTS |
|---|---|
| Buying online behavior | |
| Communication and social networks | |
| Online market research | |
| Design and development of websites | |
| Foreign Languages applied to marketing and business | 6 ECTS |
|---|---|
| English III | |
| Mandarin Chinese III | |
Fourth Course
| Practicum | 12 ECTS |
|---|---|
| Practicum | |
| Final Degree Project | 15 ECTS |
|---|---|
| Final degree project | |
| Electives | 21 ECTS |
|---|---|
| French | |
| Neuromarketing | |
| Management and communication skills | |
| Entrepreneurship | |
| Practicum II | |
| Computer science applied to multimedia design | |
| Smart Cities: Marketing and municipal branding | |
| Personal branding and influencer marketing | |
| Identity, Branding and Digital Reputation | |
| Creativity | |
| Advertising campaigns | |
| Introduction to graphic design | |
| Events marketing | |
| Recognition | 6 ECTS |
|---|
| Foreign Languages applied to marketing and business | 6 ECTS |
|---|---|
| English IV | |
| Mandarin Chinese IV | |
Professional skills
General and specific competences that students must acquire during their studies, the fulfilment of which will be required in order to be awarded the degree:
General skills
- Communicate orally and in writing in their own language and other foreign languages.
- Know how to apply the knowledge learned in the classroom, at work, with a strong ability to adapt to new situations.
- Know how to prepare and defend arguments and solve problems within the study area, making an empirical problem in a research objective and raising conclusions.
- Ability to gather and interpret properly to make judgments that include reflection on issues of economic, social, scientific or ethical data.
- Analyse and adopt attitudes and ethical behaviour in professional practice.
- Be able to lead teams, acquiring negotiating skills to prevent and solve problems, conflicts and make decisions, assuming a strong quality orientation.
- Teaming, establishing relationships that can further help the progress of projects.
- Skills in communication and interpersonal relationships to use and select the information technology and the most appropriate to each communication situation.
- Designing creative proposals, have initiative and enterprising, critical and logical spirit.
- Differentiating the qualitative and quantitative research, performing critical analysis.
Specifics skills
- Analyse the operation, management and control of the different functional areas of the company and analysis tools.
- Understand the processes and functions of a support system for decision-making, identifying the different concepts and tools of marketing.
- Analyse demand and targeting criteria, diagnosing internal and external behaviour of consumers and industrial buyers determinants.
- Create and establish the identity and brand image of the products.
- Set pricing strategy depending on the circumstances of each moment, selecting the distribution channel depending on the different types of products.
- Plan, organize and control the marketing plan development.
- Plan and organize the sales system and apply personal selling techniques, using promotional tools and communication.
- Analysing the characteristics of international trade, establishing market opportunities.
- Identify the variables that generate value in the online medium for business planning and control internet information, using techniques of online collecting data.
- Be able to design attractive and functional web pages.
- Getting skills development, control and evaluation of budgets.
- Defining the communication strategy and public relations.
Validations – Degree in Marketing in Barcelona
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Degree reports
Degree in Marketing in Barcelona
Specialized training
Career opportunities
Marketing Director
Brand Manager
Digital Marketing Manager
Strategic Marketing Consultant
Market Researcher
Community Manager
International Marketing Specialist
Product Manager
Expert in Advertising and Public Relations
Stories that Inspire
Success stories
EUM offered me an insight into the world of marketing with a personalized service. Learning in the classes was dynamic and there was a lot of group work. For me, the best thing has been the 'learning by doing' taking part in internships in different companies and sectors during the four years of university. I went out into the business world with the skills and experience to find a job that I am passionate about.
- Alumni Degree in Marketing
- Programmatic Manager at Jellyfish
My exchange lasted 8 months, but the tools I was given will serve me for the rest of my life. EUM opened the door to the world, it taught me that it doesn't matter where I come from and that allowed me to get to know the world and use my potential to the fullest.
- Exchange student Degree in Marketing
- Human Resources Generalist at Microsoft
As a student of the Degree in Marketing at EUM, I have been able to verify a very professional and very close treatment from the teachers and the whole team. Personally, I am very happy to have chosen this university because of the willingness and interest of the teachers, who transmit the desire to learn and develop our own path.
- Student of 3rd Degree in Marketing
Four very nice years where I have met people that I will take with me for the rest of my life, a lot of learning and very happy with the teachers I have had, who value you and have a very personal treatment with all of us. Also, very happy because I won the first Padel tournament of the university.
- Student of 4th Degree in Marketing
What our students say
Reviews
Mari Alcazar
Hace unos días acabe mi etapa en la universidad como estudiante de marketing y pude compartirla al lado de mis compañeras. Estoy muy contenta con el trato de los profesores de la uni y lo cercanos que son. Se os echara de menos en esta nueva etapa
David Cortés Bernabé
Este ha sido mi primer año en EUM y el comienzo en el ha sido excelente desde la perspectiva de estudiante, nuevos conocimientos, instalaciones, oportunidades y sobre todo mucha ayuda y apoyo.
Emi
Mi experiencia estudiando en este centro es muy positiva. Buenas instalaciones y un buen profesorado. Es cierto que se hace un poco duro al principio, pero lo estoy disfrutando mucho. En conclusión, muy satisfecho.
Adriá Serra
Mi experiencia en estos años es muy buena, han renovado las instalaciones y son muy modernas. He podido hacer prácticas remuneradas desde primer curso y el año que viene me presentaré al examen oficial de Cambridge que ofrece la universidad pq he visto que en el sector del turismo sin inglés estás vendido.
Our students prove it
Get to know us and you will be surprised, we have the best educational offer in University Degrees in Barcelona
Internship
Agreements with companies
Job offerings
What you will achieve when you graduate
Upon completing the Bachelor’s Degree in Marketing at EUM, you will not only have acquired a deep understanding of marketing strategies but will also have developed skills in leadership, project management, data analysis, and creativity. You’ll be ready to work in advertising agencies, marketing departments of large corporations, startups, or even launch your own project.
Additionally, your international experience will give you a competitive advantage in the job market, allowing you to adapt to different cultural and business environments.
Learn more about our Bachelor’s Degree in Marketing and take the first step toward your professional future. Contact us today!
