Category: Research
Sustainability and responsible consumption in Barcelona’s restaurant industry
New academic article on sustainability as a determining factor in catering in Barcelona, carried out in collaboration between three EUM lecturers and a researcher from the Department of Business, a former student of the Double Degree in Tourism and Marketing. Publication in a scientific journal The prestigious academic journal Documents d’Anàlisi Geogràfica has published in […]
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The power of influencers in the equestrian sector
New academic article on the relevance of influencers in the equestrian sector from the perspective of public relations, carried out from the collaboration of two EUM teachers with a researcher from Blanquerna – Ramon Llull University. Publication in a scientific journal The prestigious journal Palabra Clave has published in its issue 28(S1) (February 2025) the […]
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How is Ibiza perceived as a tourist destination?
New academic article on the perception of Ibiza as a tourist destination, carried out in collaboration between three EUM lecturers and a researcher from the Department of Business, a former student of the Bachelor’s Degree in Marketing. Publication in a scientific journal The academic journal El Periplo Sustentable has published in its issue 48 (January-June […]
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Communication in equestrian events
New academic article on communication in equestrian events, carried out in collaboration between three EUM teachers and a researcher from Blanquerna Ramon Llull University. The prestigious journal Cuadernos.info has published in its issue 60 (January 2025) the article entitled “La comunicación en los eventos ecuestres: análisis de la publicidad previa, la retransmisión y su cobertura […]
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Influence of social networks on travel decisions of Taiwanese millennials and centennials
New academic article on the influence of social networks on the travel decisions of the millennial and centennial Taiwanese population, carried out in collaboration between three EUM teachers and a researcher from the Department of Business, a former student of the Double Degree in Tourism and Marketing. The International Journal of Tourism, Business and Territory […]
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Intermodal transport in Spain: comparative analysis with Europe, challenges and future perspectives as a strategic objective
New academic article in the area of Logistics on intermodal transport in Spain, carried out in collaboration between three EUM lecturers and a researcher from the Department of Business, a former student of the Degree in Business Logistics. The prestigious academic publication Boletín de la Asociación Española de Geografía has published in its issue 102 […]
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Presentation of the Socioeconomic and Labour Report of the Veterinary Sector in Spain, Edition 2024, prepared by EUM professors Dr. Óscar Gutiérrez Aragón and Dr. Miguel Guillén Pujadas
On 20 December 2024, the Spanish Veterinary Business Confederation (CEVE) published the Socioeconomic and Labour Report on the Veterinary Sector in Spain, Edition 2024, an academic research carried out by Dr. Óscar Gutiérrez Aragón, director and professor of the Department of Business at the Mediterranean University School and Dr. Miguel Guillén Licitades, professor of the […]
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Presentation of the Report on the Calculation of the costs of storage, handling and custody of medicines in veterinary health centres, prepared by our professors Miguel Guillén Pujadas and Dr. Óscar Gutiérrez Aragón
This September, the Escola Universitaria Mediterrani (EUM) has published an academic report on the Calculation of the costs of storage, handling and custody of medicines in veterinary health centres, research carried out by Miguel Guillén Pujadas, professor of the Department of Business and Dr. Óscar Gutiérrez Aragón, director of the same department and professor at […]
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Women’s leadership in a masculinised sector: the automotive industry
New academic article on female leadership in the automotive sector in Spain, carried out in collaboration between three EUM lecturers and a researcher from the Department of Business, a former student of the Degree in Marketing. The prestigious academic journal Dirección y Organización has published in its issue 82 (April 2024) the article entitled ‘Women’s […]
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Travel vlogs and their impact on destination choice
New academic article on the impact of travel vlogs on the choice of a tourist destination, carried out from the collaboration of two EUM professors with two researchers from the Department of Business, former students of the Double Degree in Tourism and Marketing. The academic publication Revista de Marketing y Publicidad has published in its […]
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Criteria for the acceptance of electric vehicles by people under 45 years of age
New academic article on the criteria for the acceptance of electric vehicles by the Spanish population under 45 years of age, carried out in collaboration between two professors from Mediterrani and two researchers from the Department of Business, former students of the Degree in Marketing. The academic publication Revista de Estudios Andaluces. has published in […]
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Job satisfaction and COVID-19: the case of the cruise sector
New academic article on employee experience satisfaction in the cruise sector after the COVID-19 pandemic, carried out in collaboration between three professors from EUM and two researchers from the Department of Business, former students of the Double Degree in Tourism and Marketing. The academic publication Revista de Estudios Empresariales. Segunda época. has published in its […]
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