Archives
Visit the best rooftops in Barcelona, now for real!
Perhaps you have been browsing our blog and you are thinking that we are repeating ourselves if you have noticed that there are two identical titles, (this is the other blog entry to which we refer). This time we have made a selection for you of the 5 best rooftops so you can enjoy a […]
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Alternative tourism
In these dates of excessive heat, we are all thinking about traveling. Although the masses continue to take break getaway trips, be it a mix of discovering a location and relaxing the mind, there is also a variable of the population that opts for “alternative tourism”. For example, many people who visit Fraguas, in Cantabria, […]
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Logistics and cinema
Do you ever think about the repercussion of logistics in the cinema? Did you know that there are large productions that have hired the figure of “logistics expert” for some of their films? I take advantage and leave you with a mini personal selection (and why not, recommendation) of some films in which logistics has […]
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Guerrilla marketing
Guerrilla marketing is the use of novel or unconventional methods to drive sales and attract interest in a brand or business. The objective is to cause the users themselves and the media to give it media coverage. It is different from traditional marketing, which is often based on personal interaction. Additionally, it has a smaller […]
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Amazing viral campaigns
Viral marketing manages to create interest and potential purchases for a brand or product through messages that spread like a virus, that is, quickly and from person to person, the old word of mouth but in modern media. The idea is that its the users themselves who choose to share the content. Viral ads are […]
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New academic article on the gender perspective in reggaeton, based on the collaboration of two teachers from Mediterrani with two researchers from the Department of Business, alumni of the Marketing Degree
The prestigious academic publication Ámbitos, International Journal of Communication has published in its issue 57 (July 2022) the article entitled “Gender differences in the perception of reggaeton in the millennial and centennial public and in young workers in the industry” (https://revistascientificas.us.es/index.php/Ambitos/article/view/19736), written by the teachers Dr. Óscar Gutiérrez Aragón and Dr. Joan Francesc Fondevila-Gascón and […]
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The origin of tourism, we get historical
Tourism as such, was born in the 19th century, as a consequence of the Industrial Revolution, with displacements whose main intention is leisure, rest, culture, health, business or family relationships. Tourism, has become one of the main activities of our economy, in addition to representing a very important factor within it, employing millions of people […]
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Inbound Marketing, the key to a successful business
Inbound Marketing or attraction marketing is a methodology that tries to combine different marketing techniques and non-intrusive advertising. This methodology is an approach that aims to grow the company by creating meaningful and lasting relationships with consumers, prospects and customers. It basically consists of providing them with elements that allow them to achieve their goals […]
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EUM hosts the 6th MEHMED consortium meeting
This 5 and 6 July 2022, at the Escola Universitaria Mediterrani we had the pleasure to host the 6th MEHMED consortium meeting (Mediterranean Environmental Change Master Study and Ecosystem Building). The event organized by Dr. Anita Geiszinger, Project Manager and the Project Coordinator, Dr. Josep Vila Subiros from the University of Girona, brings together 14 […]
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What can I do in Barcelona in July?
We offer you a varied selection of plans to suit all audiences, in a city as international as Barcelona, the options are immense, we make you a different proposal. The magic hour in the Monestir de Pedralbes The Pedralbes Monastery opens the doors of its cloister to celebrate the Magic Hour. From 6:00 p.m. to […]
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New concepts in Tourism
Summer is here and we want to tell you about the new trends in tourism, so that you start thinking about your next destination and, why not, about becoming an expert in the sector, because if you can travel while you work and You may find yourself facing the job of your dreams. You can […]
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Big Data and its functions
Big Data consists of a process that analyzes and interprets large volumes of data, both structured and unstructured. Big Data is used so that data stored remotely can be used by companies as a basis for their decision making. We can use applications that use Big Data in basically any sector, since data analysis, especially […]
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