Archives
Traditional festivities
At this time of year, we are inundated with marketing campaigns about Halloween, almost in unison with the excitement of the upcoming Christmas season. We already see advertisements, shelves full of decorations in decoration shops, bazaars full of costumes, pumpkins in supermarkets… the list is long, but do we understand the origin, or do we […]
Read now
Winter destinations
We are entering the winter, the cold starts, the days are grey and shorter. The body asks for a blanket, a sofa and something warm in your hands… perhaps the concept I have of Christmas is close to the Hygge philosophy (a concept or expression of Danish origin that translates as “cosiness”. A fusion between […]
Read now
Dr. Joan Francesc Fondevila, professor at EUM, winner of the Serranía de Guadalajara Literary Award
Dr. Joan Francesc Fondevila, professor at EUM, winner of the Serranía de Guadalajara Literary Award. Dr. Joan Francesc Fondevila Gascón, University professor, professor at EUM and director of the Centre for Cable Studies (CECABLE), has won the Literary Prize of Relats Curts Serranía de Guadalajara Francisco Martín “Larami” 2022, awarded by the Association of Tourism […]
Read now
I’m bored…
Barcelona, the weekend is coming, you don’t feel like doing the same plans as always, eating, walking, a tour to see monuments… I’m bored; you feel like doing something different, but you don’t know exactly what. We want to make you a different proposal, plans that were not in your plans, Barcelona has a lot […]
Read now
Automated logistics
In the midst of a wild global crisis, we are making steady progress in the automated logistics sector: more and more factories, supermarkets, delivery companies, pharmaceutical companies… are using automation for optimal organisation. Does this mean that humans have no place in the sector? Not at all, as well as being one of the best […]
Read now
EUM at the XXII AECIT Congress
The university teachers Dra. Elena Puiggròs from the Tourism Degree and Dr. Josep Maria Espinet from the Marketing Degree have attended the XXII Congress of the Spanish Association of Scientific Experts in Tourism (AECIT) “The new tourism: innovation, digitalization, sustainability and competitiveness” held in Ourense from 6 to 8 October. The teachers presented 3 communications, […]
Read now
Martech
Marketing technology often goes hand in hand with artificial intelligence through big data, commonly known as Martech. It allows marketers to learn about their potential customers. For example, where they are located, what they do, how they behave and what they are likely to do. At this point in the film, it is almost impossible […]
Read now
Modern times
Did you know that 27 September is World Tourism Day? Its purpose is to raise awareness in the international community about the social, cultural, political and economic value of tourism. Which is great, but we’ve just come back from holidays and I don’t know about you, but I’m in office mode. …. When we think […]
Read now
Barcelona’s popular festivals that you can’t miss
If Barcelona has something surprising and unrepeatable, it is its neighbourhoods and its popular festivals. Many, though not all, force visitors to stroll through the neighbourhoods, but others, such as La Mercè, La Diada or Sant Jordi, saturate Barcelona with light, colour and festivities. Here is a selection of some of them La Mercè festivities […]
Read now
Homtruck vs Tesla Semi
In the last decade, there have been great technological advances in the field of science, medicine and of course in the field of technology. Perhaps the sector that has received the most advancements is logistics, where you can currently find the highest salaries and greatest options for innovation. From delivery drones, the complete automation of […]
Read now
80,000 hours
I came across an interesting concept today, and I spent 6 of those 80,000 available hours investigating it a little more in depth. This concept launches the idea that, on average, you have 80,000 hours in your career: 40 hours a week, 50 weeks a year, for 40 years. That’s a huge amount of time. […]
Read now
Why study our HNC in Tourism Accommodation Management?
The higher cycle in Tourist Accommodation Management offered by the Mediterrani University School is the perfect opportunity to dedicate yourself professionally to the organization and control of tourist accommodation establishments. What does tourist accommodation management consist of? Basically in the organization of this type of accommodation, covering all the actions that may derive from it; […]
Read now