Month: July 2022
Amazing viral campaigns
Viral marketing manages to create interest and potential purchases for a brand or product through messages that spread like a virus, that is, quickly and from person to person, the old word of mouth but in modern media. The idea is that its the users themselves who choose to share the content. Viral ads are […]
Read now
New academic article on the gender perspective in reggaeton, based on the collaboration of two teachers from Mediterrani with two researchers from the Department of Business, alumni of the Marketing Degree
The prestigious academic publication Ámbitos, International Journal of Communication has published in its issue 57 (July 2022) the article entitled “Gender differences in the perception of reggaeton in the millennial and centennial public and in young workers in the industry” (https://revistascientificas.us.es/index.php/Ambitos/article/view/19736), written by the teachers Dr. Óscar Gutiérrez Aragón and Dr. Joan Francesc Fondevila-Gascón and […]
Read now
The origin of tourism, we get historical
Tourism as such, was born in the 19th century, as a consequence of the Industrial Revolution, with displacements whose main intention is leisure, rest, culture, health, business or family relationships. Tourism, has become one of the main activities of our economy, in addition to representing a very important factor within it, employing millions of people […]
Read now
Inbound Marketing, the key to a successful business
Inbound Marketing or attraction marketing is a methodology that tries to combine different marketing techniques and non-intrusive advertising. This methodology is an approach that aims to grow the company by creating meaningful and lasting relationships with consumers, prospects and customers. It basically consists of providing them with elements that allow them to achieve their goals […]
Read now
EUM hosts the 6th MEHMED consortium meeting
This 5 and 6 July 2022, at the Escola Universitaria Mediterrani we had the pleasure to host the 6th MEHMED consortium meeting (Mediterranean Environmental Change Master Study and Ecosystem Building). The event organized by Dr. Anita Geiszinger, Project Manager and the Project Coordinator, Dr. Josep Vila Subiros from the University of Girona, brings together 14 […]
Read now
What can I do in Barcelona in July?
We offer you a varied selection of plans to suit all audiences, in a city as international as Barcelona, the options are immense, we make you a different proposal. The magic hour in the Monestir de Pedralbes The Pedralbes Monastery opens the doors of its cloister to celebrate the Magic Hour. From 6:00 p.m. to […]
Read now