General and specific competences that students must acquire during their studies, the fulfilment of which will be required in order to be awarded the degree:

General skills

1. Communicate orally and in writing in their own language and other foreign languages.
2. Know how to apply the knowledge learned in the classroom, at work, with a strong ability to adapt to new situations.
3. Know how to prepare and defend arguments and solve problems within the study area, making an empirical problem in a research objective and raising conclusions.
4. Ability to gather and interpret properly to make judgments that include reflection on issues of economic, social, scientific or ethical data.
5. Analyse and adopt attitudes and ethical behaviour in professional practice.
6. Be able to lead teams, acquiring negotiating skills to prevent and solve problems, conflicts and make decisions, assuming a strong quality orientation.
7. Teaming, establishing relationships that can further help the progress of projects.
8. Skills in communication and interpersonal relationships to use and select the information technology and the most appropriate to each communication situation.
9. Designing creative proposals, have initiative and enterprising, critical and logical spirit.
10. Differentiating the qualitative and quantitative research, performing critical analysis.

Specifics skills

1. Analyse the operation, management and control of the different functional areas of the company and analysis tools.
2. Understand the processes and functions of a support system for decision-making, identifying the different concepts and tools of marketing.
3. Analyse demand and targeting criteria, diagnosing internal and external behaviour of consumers and industrial buyers determinants.
4. Create and establish the identity and brand image of the products.
5. Set pricing strategy depending on the circumstances of each moment, selecting the distribution channel depending on the different types of products.
6. Plan, organize and control the marketing plan development.
7. Plan and organize the sales system and apply personal selling techniques, using promotional tools and communication.
8. Analysing the characteristics of international trade, establishing market opportunities.
9. Identify the variables that generate value in the online medium for business planning and control internet information, using techniques of online collecting data.
10. Be able to design attractive and functional web pages.
11. Getting skills development, control and evaluation of budgets.
12. Defining the communication strategy and public relations.