We are all hearing the term METAVERSE a lot; Let’s start by understanding a little what this new concept is and where it comes from.
We are talking about a digital space where people can interact with each other and with objects in three dimensions (3D). The new metaverse is not just an escape from reality, but a place where people can go to be themselves, explore their creativity, and have fun.

The term metaverse is first heard in a 1992 novel called “Snow Crash,” and is a term used to describe visions of three-dimensional or virtual workspaces. This metaverse, therefore, means a virtual world in which we can interact, and which has been created to resemble an external reality.

As for the precise concept of the metaverse that Facebook and other companies are betting on; The idea would be to create a parallel and completely virtual universe, which we can access with virtual reality and augmented reality devices, so that we can interact with each other within it, and from the outside with the content we have inside.

Is it the future of marketing and advertising?

The answer is simple, yes.

Virtual reality marketing can be used to create immersive experiences for customers. It can also be used to give them more information about the products they are considering buying. Take a “trip” or show them a house they want to buy without having to travel. The possibilities are endless.

In other words, the use of this AR or VR technology to improve the conversion of our eCommerce.

In advertising, the current possibilities revolve around the following formats: billboards, videos, interactive and personalized experiences. But you can already see conferences held with holograms, concerts, plays… we are touching a 3D advertising world with our fingers.

Where can we find the Metaverse?

Currently the most popular virtual universes are associated with video games and gamers. Fornite or Roblox are usually the best known among users.

Let’s look beyond game companies and it’s not just about playing and socializing in the Metaverse, it’s getting closer to working or studying in it.
The most notorious example is Facebook and its launch of Horizons Workrooms, a virtual meeting tool through which we will “teleport” to any meeting room in the world, and which is already being tested.

Omniverse

One of the most advanced and powerful projects is the Omniverse of the Nvidia company. This project has more than 50,000 creators (it is open source), and is presented as a technology to build digital twins and industrial universes. Without going into too much detail, Omniverse is focused on solving problems in industrial projects. You can connect design teams for remote collaboration, simulate digital factories, assembly parts… In short, these new innovations will reduce planning times, improve flexibility and accuracy, and ultimately make planning processes 30% more efficient.

Currently there are many companies that are betting on this “marketing of the metaverse” and many other brands that are beginning to bet on the development of this technology, such as the aforementioned Omniverse as well as Axie Infinity, The SandBox, Gather or Zepeto, the latter has been focused on generating 3D avatars that the user can buy virtually.

Metaverse as a lifestyle?

Undoubtedly. And while the Metaverse itself doesn’t yet exist, nor does it have a standardized definition, it’s clearly “under construction.” There is a lot of desire, effort and resources of all kinds so that it comes to light as soon as possible. Large companies and decentralized projects are advancing by leaps and bounds.

Already in the Metaverse? Tell us about your experience.