
EU Mediterrani · University School of Marketing, Tourism and Logistics in Barcelona
More than 40 years as professionals in large companies
The objective of EUM is to promote the qualifications of our students and provide them with the knowledge and necessities to develop and succeed in professional life and become the best professionals in their sector.
To ensure these capabilities effectively we created our own Action Plan Tutorial (PAT), promoting the development of individual talent and guiding them to identify their various strengths and weaknesses.
Why study at EUM?
+40 años de experiencia formativa
Adscripción oficial a UdG (titulación pública)

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EUM blog & news

Sensory marketing at the point of sale: How do the senses influence our purchasing decisions?
In an increasingly competitive and digitalised commercial environment, physical stores face the constant challenge of offering differentiating experiences to their customers. The research led by professors and researchers Dr. Joan-Francesc Fondevila-Gascón, Dr. Óscar Gutiérrez-Aragón, Dr. Gaspar Berbel-Giménez, and Aina Fàbrega-Hereu, published in the journal Vivat Academia (2026), analyzes in depth how sensory marketing affects consumer […]
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The phenomenon of the Kings League: sport, social media, and disruption
The prestigious academic journal Athenea Digital, Journal of Social Thought and Research has published in its issue 25(3) (November 2025) the article entitled “Holistic Analysis of the Kings League: a disruptive phenomenon that merges sports and social media”. The study was conducted by Professor Dr. Óscar Gutiérrez Aragón, Professor Dr. Joan Francesc Fondevila Gascón, Professor […]
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Lluís Feliu, EUM university professor, new Secretary General of AIJEC
Dr. Lluís Feliu, university professor at Escola Universitària Mediterrani (EUM) and CEO of the communication agency edeon, has been appointed as the new Secretary General of the Young Entrepreneurs Association of Catalonia (AIJEC). His election was confirmed during AIJEC’s recent General Assembly, which also appointed the new board to lead until 2028. During the event, […]
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