EUM is digital

In the Digital Marketing course of the HNC in Marketing and Advertising they are preparing students to obtain certification in Google Ads and Google Analytics. How do they do it? From the first day they combine theory with practice, creating their own Google Analytics account and doing case studies. In addition, they do preparation classes for the official certification.

Within digital marketing, there are countless tools that we can use to make our day-to-day work easier. In the sector, perhaps the most immediate resource to get a good positioning is to pay in the Google search engine, which is known as “Google Ads”, today we get technical and we explain what it is.

Google Ads

It is Google’s online advertising programme. It allows you to create online ads to reach users just when they show interest in the products and services you offer.

• Google Ads is a product you can use to promote your business, sell your products or services, increase awareness and increase traffic to your website.
• Google Ads accounts are managed online, so you can create and modify ad campaigns at any time, including ad text, settings and budget.
• There is no minimum investment commitment and you define and control your own budget. You can choose where your ads will be shown, set a budget to suit your needs and easily evaluate the impact of your advertising.

Google Analytics

Google Analytics is a free product from Google that gives you detailed reports on how visitors use your website. Google Analytics allows you to see what actions users take after clicking on your ads.

• Google Analytics shows you how users find your site and how they explore it. This information can give you ideas on how to improve it.
• If you use Google Analytics in conjunction with Google Ads, you can learn what actions customers take on your site after clicking on your ad. Use this information to improve the customer experience on your website, which in turn will allow you to increase the number of conversions (e.g. sales or registrations) and your return on ad spend (ROAS).

Why use Google Ads?

Here are 5 reasons to take into account:

1. Because of its reach
2. The ad reaches an audience that really wants to see it.
3. It is faster than SEO
4. There are more conversions
5. You get more quality Leeds or return on investment (ROI).

5 mistakes to avoid:

1. Not grouping keywords together 2.
2. Pushing creativity more than numbers
3. Not bidding for your brand
4. Not knowing the optimal position of the advert
5. Not knowing your competitors