Archives
The phenomenon of the Kings League: sport, social media, and disruption
The prestigious academic journal Athenea Digital, Journal of Social Thought and Research has published in its issue 25(3) (November 2025) the article entitled “Holistic Analysis of the Kings League: a disruptive phenomenon that merges sports and social media”. The study was conducted by Professor Dr. Óscar Gutiérrez Aragón, Professor Dr. Joan Francesc Fondevila Gascón, Professor […]
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Lluís Feliu, EUM university professor, new Secretary General of AIJEC
Dr. Lluís Feliu, university professor at Escola Universitària Mediterrani (EUM) and CEO of the communication agency edeon, has been appointed as the new Secretary General of the Young Entrepreneurs Association of Catalonia (AIJEC). His election was confirmed during AIJEC’s recent General Assembly, which also appointed the new board to lead until 2028. During the event, […]
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Sustainability and responsible consumption in Barcelona’s restaurant industry
New academic article on sustainability as a determining factor in catering in Barcelona, carried out in collaboration between three EUM lecturers and a researcher from the Department of Business, a former student of the Double Degree in Tourism and Marketing. Publication in a scientific journal The prestigious academic journal Documents d’Anàlisi Geogràfica has published in […]
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The power of influencers in the equestrian sector
New academic article on the relevance of influencers in the equestrian sector from the perspective of public relations, carried out from the collaboration of two EUM teachers with a researcher from Blanquerna – Ramon Llull University. Publication in a scientific journal The prestigious journal Palabra Clave has published in its issue 28(S1) (February 2025) the […]
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How is Ibiza perceived as a tourist destination?
New academic article on the perception of Ibiza as a tourist destination, carried out in collaboration between three EUM lecturers and a researcher from the Department of Business, a former student of the Bachelor’s Degree in Marketing. Publication in a scientific journal The academic journal El Periplo Sustentable has published in its issue 48 (January-June […]
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Communication in equestrian events
New academic article on communication in equestrian events, carried out in collaboration between three EUM teachers and a researcher from Blanquerna Ramon Llull University. The prestigious journal Cuadernos.info has published in its issue 60 (January 2025) the article entitled “La comunicación en los eventos ecuestres: análisis de la publicidad previa, la retransmisión y su cobertura […]
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Spain breaks tourism records: a growing sector with great opportunities for tourism students
2024 has been an exceptional year for Spain’s tourism industry. With an impressive 94 million international visitors and a 16% increase in tourism spending, Spain is breaking all records. This growth is not only good for the economy, but also opens new doors for professionals in the sector, especially in cities like Barcelona, which attracts […]
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Influence of social networks on travel decisions of Taiwanese millennials and centennials
New academic article on the influence of social networks on the travel decisions of the millennial and centennial Taiwanese population, carried out in collaboration between three EUM teachers and a researcher from the Department of Business, a former student of the Double Degree in Tourism and Marketing. The International Journal of Tourism, Business and Territory […]
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Intermodal transport in Spain: comparative analysis with Europe, challenges and future perspectives as a strategic objective
New academic article in the area of Logistics on intermodal transport in Spain, carried out in collaboration between three EUM lecturers and a researcher from the Department of Business, a former student of the Degree in Business Logistics. The prestigious academic publication Boletín de la Asociación Española de Geografía has published in its issue 102 […]
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EUM alumni lead promotion of ALS charity match
We are proud to celebrate the work of our students of the Higher Degree in Marketing and Advertising, Sara Delas de Esteban and Ada Castro Tejada, who have been in charge of all the promotion on social networks of the charity match for ALS, led by Juan Carlos Unzué, former coach of FC Barcelona. This […]
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Presentation of the Socioeconomic and Labour Report of the Veterinary Sector in Spain, Edition 2024, prepared by EUM professors Dr. Óscar Gutiérrez Aragón and Dr. Miguel Guillén Pujadas
On 20 December 2024, the Spanish Veterinary Business Confederation (CEVE) published the Socioeconomic and Labour Report on the Veterinary Sector in Spain, Edition 2024, an academic research carried out by Dr. Óscar Gutiérrez Aragón, director and professor of the Department of Business at the Mediterranean University School and Dr. Miguel Guillén Licitades, professor of the […]
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Presentation of the Report on the Calculation of the costs of storage, handling and custody of medicines in veterinary health centres, prepared by our professors Miguel Guillén Pujadas and Dr. Óscar Gutiérrez Aragón
This September, the Escola Universitaria Mediterrani (EUM) has published an academic report on the Calculation of the costs of storage, handling and custody of medicines in veterinary health centres, research carried out by Miguel Guillén Pujadas, professor of the Department of Business and Dr. Óscar Gutiérrez Aragón, director of the same department and professor at […]
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