The Specialization Certificate in Artificial Intelligence Applied to Marketing provides advanced, practice-oriented training focused on applying AI, automation, and advanced analytics to modern marketing strategies.
This certificate is delivered entirely in the 4th year and 100% in English, preparing students for international and technology-driven professional environments.
Artificial intelligence is transforming how brands analyze data, design campaigns, and engage with customers. This certificate enables students to:
(All courses are taught 100% in English in the 4th year)
Introduction to AI, machine learning, and deep learning applied to marketing, including ethics and technological sustainability.
Design of automated marketing strategies, intelligent CRM systems, and dynamic segmentation.
Use of generative AI tools for text, image, and video creation integrated into digital communication strategies.
Legal frameworks, algorithmic risks, bias, data protection, and responsible AI governance.
Design and implementation of AI-based conversational systems to enhance customer experience.
