Fundamentals of Tourism and Destination Management

• Introduction to Tourism – Understanding the tourism sector and its impact on the global economy.
• Sociocultural Dimension of Tourism – Influence of tourism on societies and cultures.
• Economic Dimension of the Tourism Market – Analysis of the economic impact of tourism at the local and international levels.
• Territorial Dimension of Tourism – Destination planning and management of tourism territories.
• Typology and Strategies of Tourist Destinations – Models for the development and management of tourist destinations.
• Land Use Planning – Sustainable strategies for tourism development in different regions.

Marketing Strategies and Business Management

• Introduction to Marketing – Fundamentals of marketing applied to tourism companies.
• Business Analysis – Techniques for understanding the market and consumers.
• Consumer Purchasing Behavior – Analysis of consumer habits and decision-making.
• Organizational Purchasing Behavior – Marketing strategies aimed at B2B companies and markets.
• Industrial and Services Marketing – Marketing applications in the tourism and other services sectors.
• Social and Nonprofit Marketing – Marketing strategies for NGOs and public entities.
• Marketing Plan Development – ​​Design and execution of marketing strategies for companies and destinations.
• Product and Brand Development – ​​Creation and management of brands in the tourism and business sectors.
• Pricing Strategy and Program Design – Pricing and revenue management strategies.
• Distribution and Logistics Strategies – Distribution Channels and Value Chain Optimization.
• Personal Selling and Direct Marketing – Customer acquisition and loyalty techniques in the tourism sector.
• Advertising, Promotion, and Public Relations – Creating advertising campaigns and managing corporate image.
• International Marketing – Expansion strategies and global positioning of tourism companies.

Digital Marketing, Communication and Data Analysis

• Legal Dimension of Marketing – Rules and regulations in marketing and advertising strategies.
• Qualitative and Prospective Techniques – Market research methods and trend analysis.
• Online Purchasing Behavior – Study of consumer behavior in digital environments.
• Communication and Social Media – Social media marketing and online reputation strategies.
• Online Market Research – Digital tools for market research.
• Website Design and Development – ​​Creation and optimization of websites for tourism and commercial businesses.

Finance, Statistics and Business Management

• Accounting and Finance for Marketing Management in Tourism Companies – Financial and budgetary control applied to tourism and service marketing.
• Fundamentals of Statistics – Application of statistical analysis in marketing and tourism.
• Statistics I and II – Advanced data analysis models and market research.
• Tourism Business Organization – Management and administration of companies in the tourism sector.
• Human Resources – Talent management and leadership in the hotel and travel agency sector.

Languages ​​and International Communication

• Mandarin Chinese I, II, III and IV – Progressive training in one of the most in-demand languages ​​in global tourism.
• English – Proficiency in English applied to business and tourism marketing.
• French or German – Skills in another key language for working in the international sector.
• Foreign Languages ​​Applied to Tourism – Professional use of languages ​​in tourism and business.
• Information and Communication Skills – Communication techniques and professional development in an international environment.

Professional Practices and Applied Projects

• Tourism Practicum – Real-life experience in hotels, travel agencies, airlines, and tourism companies.
• Marketing Practicum – Application of marketing strategies in companies and agencies.
• Final Degree Project Tourism – Integrative project on innovation in tourism management.
• Marketing Final Degree Project – Development of a strategic marketing plan based on a real-life case study.

✔ Double specialization in Tourism and Marketing for a complete and versatile training.

✔ Global approach with training in 3 key languages : English, Mandarin Chinese and French/German.

✔ High employability with internships in companies in the tourism and marketing sectors .

✔ Use of digital tools and innovative methodologies to ensure learning adapted to market reality.