Learning by Doing: The Best Way to Learn

In the Double Degree in Tourism and Marketing, you’ll learn by doing , facing real-world challenges in the sector and participating in projects that reflect the needs of the working world. Throughout your studies, you’ll develop tourism marketing strategies , learn to manage destinations and experiences , and specialize in the use of digital tools for tourism and business promotion.

Continuous Assessment: Constant Progress

We’ve moved away from overloaded final exams and opted for a continuous assessment model, which allows you to measure your progress throughout the course with periodic quizzes and projects . This system improves knowledge retention and encourages more effective and balanced learning.

Soft Skills: Develop Key Competencies

Success in the tourism and marketing sectors depends not only on technical knowledge but also on interpersonal and communication skills . At EUM , we foster:

• Public speaking and communication techniques are essential for customer service, event management, and project presentation.
• Teamwork is key to coordinating marketing strategies and tourism projects.
• Problem-solving and decision-making , developing the ability to react to unforeseen events in the tourism and business sectors.

Technology and Applied Digital Tools

During the program, you’ll learn how to use the main digital tools used in tourism and marketing which facilitates learning key software in the sector:

• Adobe Illustrator & Adobe Premiere : For graphic design and multimedia content editing.
• WordPress : Creation and management of websites for tourism businesses and marketing campaigns.
• Data and trend analysis platforms : Use of specialized software for strategic decision-making in the sector.

Teamwork: The Key to Professional Success

Tourism and marketing are sectors based on the coordination of multidisciplinary teams . From the first year, you’ll participate in group projects , working on real tourism marketing campaigns , developing strategic plans, and managing customer experiences.

First Level Teaching Staff

Our teaching team is made up of active experts in the tourism and marketing sectors , who contribute their professional experience so you receive up-to-date training aligned with market needs.