Lluís Feliu, EUM university professor, new Secretary General of AIJEC

Dr. Lluís Feliu, university professor at Escola Universitària Mediterrani (EUM) and CEO of the communication agency edeon, has been appointed as the new Secretary General of the Young Entrepreneurs Association of Catalonia (AIJEC). His election was confirmed during AIJEC’s recent General Assembly, which also appointed the new board to lead until 2028.

During the event, Vicenç Del Mar Mullor, an entrepreneur in the ICT sector, was named president, stating that his term will focus on rejuvenation, digitalisation, innovation, and internationalisation. The new board combines experienced professionals with emerging talent to address the challenges facing Catalonia’s entrepreneurial ecosystem in the coming years.

Driving young talent across Catalonia

Dr Feliu takes on this role with the aim of strengthening AIJEC’s presence across Catalonia. As he declared: “Catalonia is not just Barcelona. We need to be present across the entire country, building networks, fostering talent, and creating opportunities”. This approach seeks to connect AIJEC with entrepreneurs in Girona, Lleida, Tarragona, and with emerging talent transforming the Catalan economy.

Commitment to education and professional reality

At Escola Universitària Mediterrani (EUM), we are proud to have lecturers who are leaders in their fields, bringing their real-world experience into the classroom. Cases like Dr Feliu demonstrate the value of an education connected to the market and society, inspiring future professionals in marketing, communication, public relations, and business management.

Leadership with social impact

Dr Feliu’s work at AIJEC will not only strengthen the network of young entrepreneurs but also serve as an example for EUM students of how strategic communication and responsible leadership can generate real social impact and contribute to the economic development of the territory.

More information about the Association of Young Entrepreneurs of Catalonia (AIJEC).