At EUM, we firmly believe in an innovative and practical educational approach. Our teaching model is based on “Learning by Doing,” a methodology that puts the student at the center of their learning, promoting the development of skills and competencies through direct experience. From day one, you’ll learn by doing, facing real-life business situations, which will prepare you for the challenges of today’s marketing.
At EUM, learning isn’t just about theory. Through practical projects, real-life business cases, and simulations of business situations, you’ll experience firsthand the process of decision-making, planning, and executing marketing strategies. This methodology will allow you to apply the knowledge you acquire in real-life situations, facilitating much deeper and more lasting learning.
Our continuous assessment is another fundamental pillar of our educational approach. Throughout the course, you’ll be assessed in short bursts, which encourages long-term memorization and relieves you of the stress of massive final exams. This system will help you consistently identify your progress and improve in areas that need reinforcement, ensuring progressive and more effective learning.
You’ll not only gain technical knowledge, but you’ll also develop the soft skills necessary to excel in the professional environment. Throughout the program, we enhance competencies such as public speaking, teamwork, and digital tool management. Additionally, the training to become familiar with the main technological tools used in the International Business industry, such as AI software, Economics and management software, and others. These skills will be essential for your success in an increasingly digitalized workplace.
One of the great advantages of studying at EUM is the opportunity to complete a fully paid internship from your first year. This real-world work experience will not only allow you to apply what you learn in the classroom, but will also help you build a network of contacts in the industry and gain valuable experience for your career.
Our internships are recognized and endorsed by external quality accreditations, guaranteeing their high educational value and preparation for the labor market. This genuine approach to practical training makes our students among the most highly valued by companies in the sector.
Teamwork is a fundamental skill in the business world, and at EUM, we promote it throughout your degree. You’ll participate in collaborative projects that will help you develop skills such as communication, coordination, and group problem-solving. By working in multidisciplinary teams, you’ll learn to share ideas, delegate tasks, and manage responsibilities—essential skills for any marketing professional.
We have highly qualified faculty with a solid track record in the marketing and communications sector. Our instructors combine academic instruction with practical experience in leading companies, providing you with a comprehensive and up-to-date view of the market. Furthermore, thanks to their closeness and ongoing support, you’ll be guided by experts who will help you get the most out of your training.
At EUM, we are committed to offering you an educational experience that will prepare you for a successful professional future. With a focus on practical learning, continuous assessment, soft skills development, teamwork, and the opportunity for paid internships from the first year, we provide you with all the tools you need to excel in the competitive world of marketing.
