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Certificate of Higher Education in Marketing and Advertising in Barcelona

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Curriculum

Areas of Knowledge and Key Competencies

The Advanced Degree in Marketing and Advertising at the Escola Universitària Mediterrani (EUM) is structured into different areas of knowledge that will allow you to develop strategic, creative, and digital skills. Below, we present a summary of the subjects organized by thematic blocks so you know what you will learn and how it will be applied in your future career.

Marketing Strategy and Management

  • Marketing Policies – Design business strategies, segment markets, and create effective marketing plans.
  • Commercial Research – Learn to analyze consumer trends, conduct market research, and make data-driven decisions.
  • Product and Service Launches – Develops branding and marketing strategies for new products and advertising campaigns.

Digital Marketing and Online Communication

  • Digital Marketing – Master online advertising strategies, social media, SEO, SEM, and web analytics.
  • Digitalization Applied to Productive Sectors – Learn how digital transformation impacts businesses and consumer communication.

Advertising, Design and Content Creation

  • Media and Communication Media – Learn about advertising channels, content formats, and communication strategies in digital and traditional media.
  • Design and Development of Communication Materials – Learn to create visual and graphic content for marketing and branding campaigns.
  • Public Relations and Event Planning – Plans, manages, and executes corporate events and brand communication strategies.

Customer Service and Sales

  • Customer, Consumer, and User Service – Develops techniques to improve customer experience, loyalty, and after-sales service management.

Business Management and Finance

  • Business Economic and Financial Management – ​​Learn about budgeting, accounting, and financial analysis for business and campaign decision-making.

 

Sustainability and Business Innovation

  • Sustainability Applied to the Production System – Learn about responsible business models and sustainable marketing strategies.

Professional Development and Employability

  • Personal Employability Pathway I and II – Boost your professional profile with soft skills training, networking, and career guidance.

Languages ​​and Professional Communication

  • Professional English – Improve your English proficiency in marketing and business.

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