The EUM degree in International Business Management is organized around six major thematic modules that cover all the skills needed to train professionals prepared to lead in international, digital, and innovative business environments.
This module provides the economic and legal foundations for understanding how global markets work, international taxation, and the regulations governing business operations.
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Training in leadership, strategic thinking, innovation, and business management, both in large organizations and international startups.
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It enables students to develop global marketing strategies, branding, market research, and crisis communication in international environments.
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It prepares students in financial analysis, the use of digital tools, and disruptive technologies such as big data and artificial intelligence applied to business.
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Develop interpersonal and managerial skills in multicultural contexts, promoting ethical, sustainable, and inclusive talent management.
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The degree is taught entirely in English. Students can improve their English or incorporate a second language (French, German, or Chinese). Internships in international companies are an essential part of the program, especially in the DUAL program.
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This program includes advanced courses in international management, global marketing, sustainability, digital transformation, international finance, and the development of the Final Degree Project. Students also complete curricular internships at partner companies, both national and international, tailored to their profile and professional goals.
This program is designed for a small number of students with excellent academic performance . It provides an intensive professional immersion in an international company through a work-association contract, which guarantees training and compensation throughout the year.
The Dual Mention guarantees a close connection between the university and the company , allowing students to apply their knowledge in a real-world environment with international exposure and access a privileged path to job placement.
| First course | 60 ECTS |
|---|---|
| Introduction to Economics | |
| Business Administration Fundamentals | |
| Business Law | |
| IT Tools Applied to Business Management | |
| Accounting Statements and Decision-Making | |
| Quantiative Methods for Decision Making | |
| Communication and Marketing Techniques | |
| HR and Talent Management | |
| Mathematics and Financial Analysis | |
| English C1 | |
| Second course | 60 ECTS |
|---|---|
| Game Theory Applied to Business | |
| Labor Law | |
| International Marketing | |
| Integration and Globalization of the International Economy | |
| Prices and Product Policy | |
| Tax Law | |
| Business Intelligence and Big Data | |
| Logistics and International Distribution | |
| Internationalization of Small and Medium-Sized Companies | |
| English C1 or French A1 or German A1 or Chinese A1 | |
| Third course | 60 ECTS |
|---|---|
| Digital Business Management | |
| Managerial, Negotiation and Leadership Skills | |
| International Research Markets | |
| Innovation and Entrepreneurship in Born Global Business | |
| International Strategic Management | |
| Cross-Cultural Management in International Business | |
| Ethics & CSR International Business | |
| Artificial Intelligence Applied to Business Management | |
| French A2 or German A2 or Chinese A2 | |
| General Itinerary | 60 ECTS |
|---|---|
| Final Degree Project | |
| Internships in International Companies I | |
| Internships in International Companies II | |
| Organizational Behavior | |
| International Law | |
| Family Firm Management | |
| Sports and Leisure Business Management | |
| Quality Management | |
| Labor Economics | |
| Corporate Crisis Communication and Resolution Management | |
| Identity, Branding and International Digital Reputation | |
| New Trends in Human Resources Management | |
| Gender Perspective in Business | |
| Psychology and Business | |
| Business Games Simulators | |
| German B1 | |
| French B1 | |
| Chinese B1 | |
| Dual Mention Itinerary | 60 ECTS |
|---|---|
| Internships in International Companies I | |
| Internships in International Companies II | |
| Internships in International Companies III | |
| Internships in International Companies IV | |
| Internships in International Companies V | |
| Final Degree Project | |
| Basic Training (FB) | 60 ECTS |
| Compulsory training (OB) | 120 ECTS |
| Elective subjects (OP) | 30 ECTS |
| Internships | 18 ECTS |
| Academic recognition | 6 ECTS |
| Final degree project (TFG) | 18 ECTS |
| Total: 240CTS ECTS * divided into 4 years | |
* European Credit Transfer System, the credit recognition system in the European Union
This curriculum will provide you with a comprehensive education, preparing you to face the challenges of marketing in a global and digital business world.
Take the first step toward your career with EUM!
