Project-Based Learning and Real-World Cases

Instead of traditional lectures, at EUM we use an active methodology in which students develop marketing projects, advertising campaigns, and digital strategies for real-life companies. Throughout the course, students confront current business challenges and implement creative solutions with the support of industry professionals.

Use of Digital Tools and Professional Software

Students work with industry-leading marketing and advertising software and platforms , including:

• Google Ads and Google Analytics: for managing digital campaigns.

Business Simulations and Case Studies

To develop decision-making and strategic thinking, students participate in marketing campaign simulations , where they analyze real-life situations, set objectives, and apply innovative problem-solving techniques.

Dynamic Classes with Personalized Attention

At EUM, we focus on small groups, which allows us to:

• Provide individualized monitoring of each student’s progress.
• Promote active participation and debate in class.
• Promote collaborative learning through teamwork and co-creation of projects.

Dual Training: Classes + Business Experience

The Advanced Degree program in Marketing and Advertising at EUM is designed to facilitate job placement with a training model that combines:

• Theoretical and practical classroom training , with updated tools and methodologies.
• Internships in companies , where students work in real professional environments, applying the knowledge they have acquired.

Events, Networking and Connection with Companies in the Sector

Students have access to exclusive events such as:

• Business Summit – Networking sessions with leading companies in the sector.
• Marketing and Advertising Trade Shows and Conferences – Connect with industry experts.
• Participation in communication teams and EUM ambassadors – Development of skills in real-life environments.