EUM alumni lead promotion of ALS charity match

We are proud to celebrate the work of our students of the Higher Degree in Marketing and Advertising, Sara Delas de Esteban and Ada Castro Tejada, who have been in charge of all the promotion on social networks of the charity match for ALS, led by Juan Carlos Unzué, former coach of FC Barcelona. This important event will be held this Thursday in Hospitalet de Llobregat.

The match will feature teams made up of celebrities such as singer Beret, Alex Roca Campillo, influencer Lucía Correa, Gerard Romero of Jijantes FC, among others. Beyond the sporting spectacle, the aim is to raise awareness of Amyotrophic Lateral Sclerosis (ALS) and raise funds for research.

The impact of our students

Thanks to the talent and creativity of Sara and Ada, the event has gained visibility on social networks, achieving greater dissemination. Their effort reflects the commitment and preparation they acquired in our Marketing and Advertising programme, demonstrating how applied knowledge can make a difference in charitable causes.

More about the event

The initiative, led by Unzué, seeks to unite the public through sport and entertainment, while supporting ALS patients and research. If you want to be part of this event, you can find more information and tickets at this link: ‘The ALS Match’.

A source of pride for the EUM community

This example reaffirms EUM’s mission to train professionals with social impact. We are proud to see how our alumni not only apply their knowledge, but do so in the service of a greater purpose.

Let’s support this cause! Share the event, attend and, above all, let’s continue to support the fight against ALS.