Daniel Recio, ex-pupil of Mediterrani and current person in charge of the department of marketing of Arc Hotel Barcelona has visited the pupils of the first course of the Degree in Marketing. Stout he has presented the hotel where he works and has explained how with an important offer of his department they are changing the personality of the hotel turning it into a ” literary hotel “. A bold strategy of marketing that supposes opening a new market and promoting “the offer of an added value to the clients of the hotel”. The pupils of the subject of Introduction to the Marketing have had the opportunity to know first hand how to organize and work in its day after day a department of marketing. At the end of the presentation a question-and-answer session has been established where the pupils could have showed their interest in how the hotel segments and communicates the different public aims, since they negotiate prices with their suppliers … between others