The pupils of the subject of Introduction to the Marketing that they are dealing nowadays the Degree of Marketing in the University School Mediterrani, have received the visit of Edu Alcaraz, the director of the company Cetrex Marketing Digital. Alcaraz has presented to our students his agency and has explained his beginnings as businessman of the sector. Later he also has encouraged all the pupils to undertake managerial adventures and has made clear that often it is not necessary to depart from an economic considerable support, in this respect Alcaraz has demonstrated that “what needs is to dedicate time and to take passion as this work”. The director of Cetrex has answered many questions in a conference, very nearby and participative of informal appearance.