The doctor. Gaspar Berbel Giménez, professor at EU Mediterrani, presented within the XXI TOURISM CONGRESS: “NEW POST COVID-19 SCENARIOS” organized by AECIT, a communication on creativity-innovation within the catering sector entitled: “CREATIVITY AND INNOVATION IN RESTORATION. EFFECTS AND CONSEQUENCES OF COVID-19″.
Within a current and prospective perspective – post COVID-19 situation. He spoke about what creativity and innovation are, how these concepts have been approached within the restoration, how creative processes are articulated within the field of marketing, networks, the relationship with clients. He reviewed innovative experiences such as the Bullifundation proposals, the ghost or dark kitchens phenomenon, influencers within the world of cooking, the effect of cooking shows on TV, co-creation and others.