The students of the Degree in marketing of EU Mediterrani have attended on October 28 a new edition of the biannual conference that the school organizes with the aim of making professional outlets, trends and success stories known to the world of marketing. At the conference, focused on entrepreneurship, we have heard the marketing manager of CaixaBank, Sergi Salvó, the president of the Academic Council of the Marketing Club of Barcelona, ​​Pep Garcia, and two former entrepreneurial students, Neus Malagelada and Lucas Amat, who have explained how is your day to day leading your business projects; Laeski and Urban Art Projects, respectively. The speakers have detailed the operation of the companies, discussed the role of entrepreneurs in a changing paradigm and concluded with a round table, moderated by Pep Garcia of the Marketing Club Barcelona, ​​where the role of the entrepreneur has been analyzed, the difficulties and the benefits of a business model that goes beyond any profession becoming a lifestyle.