Last Monday, November 14, at EU Mediterrani’s premises, the session “Yield and Revenue Management: an application in the hotel sector” was held in the context of the Marketing Pricing Policy skills by Alfons Pérez, Director of Sales and Marketing, and Àlex Nicolàs Corporate Revenue Manager both from Ayre Hoteles – Only YOU Hotels. More than 80 students attended, including students from the Master in Entrepreneurship of the University of Girona.

The exhibition had 2 differentiated parts: On the one hand, Alfons showed the Marketing Plan of the chain. He emphasized the importance of deep knowledge of the market and the role of technologies. It is the third consecutive year that Alfons and Àlex come and every year present novelties, the result of a dynamic and constantly changing market, especially thanks to the technologies. For her part, Àlex explained the importance of Revenue Management in management. It was highlighted the importance of knowing the sources of income and expenses and how it can be done to achieve more sales and profitability.

It was a very practical session, open to any consultation when the attendees considered it opportune. Alfons and Àlex showed how to work as a team and that there may be clearly differences of opinion. In addition to convincing with their professionalism, they showed their passion for the work they perform, a key to professional and personal success. Undoubtedly, an unforgettable session and in which it was shown how the theoretical and practical concepts that are explained in the subject are lived and developed in the company “.