Within the activities programmed at EU Mediterrani, with the purpose of attracting experts to the classrooms that can bring the reality of the different institutions or companies to our students. Sergi González, AEMET meteorologist, gave a lecture to the students of the “Product and brand development” subject of 2nd Degree in Marketing on October 24th. The title of this conference was: “The meteorological science as a product”, a conference organized by Dr. Óscar Gutierrez and which had a great acceptance among our students.