Degree in

Marketing

The Marketing degree of UE Mediterrani is one of the best training opportunities offered in the city of Barcelona. It is a fully updated career and focused to form the best marketing experts Barcelona.

Why the Degree in Marketing

In a highly competitive jog market like it is nowadays, new graduates need expertise in a particular area to highlight.
Our degree, unlike the rest, it is completely specialized in marketing to meet the demand, of one of the sectors with more growth opportunities in Barcelona, with really trained professionals.

In all reports about job market and careers with most demand there is marketing in the top positions. Furthermore, in our marketing degree there is training of the highest level in digital marketing, an essential branch for new professionals who will work in applying their knowledge to the online environment, for this, and to facilitate your training we include a free Apple laptop, commonly used in the classroom.

Professional outings

Data sheet

Name of the study: Degree in Marketing

University Pre-registration Code: 81051

Branch of knowledge: Social and Legal Sciences

Duration: 4 years

European credits: 240

Degree Title Obtained: Graduate in Tourism by the University of Girona

Número orientativo de plazas: 60

Curriculum

Basic information (FB) 66 credits
Mandatory information (OB) 126 credits
Optative subjects (OP) 21 credits
Prácticas externas 12 credits
Academic recognition 6 credits
Final degree (TFG) 15 credits
Total: 240 credits ECTS* divided in 4 years

* European Credit Transfer System, the credit system recognition
in the European Union

And also...

Subjects

Second Course

Company of fundamentals 6 ECTS
Legal dimension of Marketing
Commercial investigation 12 ECTS
Statistics I
Statistics II
Strategic marketing 18 ECTS
Development of products and brands
Designing pricing strategies and programs
Distribution strategies and distribution logistics
Communication 12 ECTS
Advertising, Promotion and Public Relations
Personal selling and direct marketing
Specific marketing 6 ECTS
Internacional marketing
Foreign Languages applied to marketing and business 6 ECTS
English II
Mandarin Chinese II

Third Course

Professional skills

General and specific competences that students must acquire during their studies, the fulfilment of which will be required in order to be awarded the degree:

General skills

  1. Communicate orally and in writing in their own language and other foreign languages.
  2. Know how to apply the knowledge learned in the classroom, at work, with a strong ability to adapt to new situations.
  3. Know how to prepare and defend arguments and solve problems within the study area, making an empirical problem in a research objective and raising conclusions.
  4. Ability to gather and interpret properly to make judgments that include reflection on issues of economic, social, scientific or ethical data.
  5. Analyse and adopt attitudes and ethical behaviour in professional practice.
  6. Be able to lead teams, acquiring negotiating skills to prevent and solve problems, conflicts and make decisions, assuming a strong quality orientation.
  7. Teaming, establishing relationships that can further help the progress of projects.
  8. Skills in communication and interpersonal relationships to use and select the information technology and the most appropriate to each communication situation.
  9. Designing creative proposals, have initiative and enterprising, critical and logical spirit.
  10. Differentiating the qualitative and quantitative research, performing critical analysis.

Specifics skills

  1. Analyse the operation, management and control of the different functional areas of the company and analysis tools.
  2. Understand the processes and functions of a support system for decision-making, identifying the different concepts and tools of marketing.
  3. Analyse demand and targeting criteria, diagnosing internal and external behaviour of consumers and industrial buyers determinants.
  4. Create and establish the identity and brand image of the products.
  5. Set pricing strategy depending on the circumstances of each moment, selecting the distribution channel depending on the different types of products.
  6. Plan, organize and control the marketing plan development.
  7. Plan and organize the sales system and apply personal selling techniques, using promotional tools and communication.
  8. Analysing the characteristics of international trade, establishing market opportunities.
  9. Identify the variables that generate value in the online medium for business planning and control internet information, using techniques of online collecting data.
  10. Be able to design attractive and functional web pages.
  11. Getting skills development, control and evaluation of budgets.
  12. Defining the communication strategy and public relations.

 

Internship


Convenios con empresas

Testimonials

From the first minute I have connected very well with the teachers and the personal treatment is incredible. At the end of the degree I was able to apply the knowledge I learned in my business and I have contact with the university to explain my experience to new students.


Lucas Amat

Founder of Lucas Amat | Urban Art Projects

Mediterrani offered me an insight into the world of marketing with a personalized service. Learning in the classes was dynamic and there was a lot of group work. For me, the best thing has been the 'learning by doing' taking part in internships in different companies and sectors during the four years of university. I went out into the business world with the skills and experience to find a job that I am passionate about.


Nuria Galian

Account Manager at Skyrocket Digital Media

The four years studying at Mediterrani have allowed me to enter the job market quickly, thanks to being able to do internships from the first year. Besides, the student-tutor relationship has been very close and personal and the opportunity to study in Taiwan is a once in a lifetime experience. During my professional career, I have been able to apply many of the practical skills I acquired during my degree, especially in digital marketing.


Jordi Raventós

Founder of Crowd Wine Penedès | Head Of Marketing at Enveseur S.L.

Thanks to Mediterrani, I had the opportunity to do internships in different sectors, types of organizations and very different roles. From Customer Service, through the Marketing Department to Sales. I am currently working in an Ibex35 company with a fixed-term contract and in continuous training at the company's expense in prestigious business schools.


Marcos Moreno

Sales Manager at CaixaBank

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