The Marketing Degree of EUM is one of the best training opportunities offered in the city of Barcelona. It is a fully updated career and focused to form the best marketing experts Barcelona.
In a highly competitive jog market like it is nowadays, new graduates need expertise in a particular area to highlight.
Our degree, unlike the rest, it is completely specialized in marketing to meet the demand, of one of the sectors with more growth opportunities in Barcelona, with really trained professionals.
In all reports about job market and careers with most demand there is marketing in the top positions. Furthermore, in our marketing degree there is training of the highest level in digital marketing, an essential branch for new professionals who will work in applying their knowledge to the online environment, for this, and to facilitate your training we include a free Apple laptop, commonly used in the classroom.
Social Media Manager, Content Writer, PR manager, audiovisual content editor, media manager
Graphic designer, content & copy, Packaging & User Experience
Web analytics, PPC/ Google Ads, Content Marketing, growth hacker, CRM Manager, Project manager, Digital Sales Manager
Key account manager, Marketing manager, Product Manager, Brand manager, Trade marketing Manager, Business developer.
Digital analyst, SEO/SEM management, E-commerce manager, market place specialist
PR manager, Media Manager, Advertising creative, creative director, Digital content manager and editor
| Basic information (FB) | 66 credits |
| Mandatory information (OB) | 126 credits |
| Optative subjects (OP) | 21 credits |
| Prácticas externas | 12 credits |
| Academic recognition | 6 credits |
| Final degree (TFG) | 15 credits |
| Total: 240 credits ECTS* divided in 4 years | |
* European Credit Transfer System, the credit system recognition
in the European Union
Advertising and Public Relations
A specialization certificate is conceived as a specific itinerary to focus on the last two years of the degree through the choice of elective subjects (30 ECTS) which, after completing these subjects, grants the student an EU Mediterrani certificate.
In order to obtain the specialization certificate, the student must choose a specific itinerary of 5 elective subjects, which form and enable the student to enter the world of advertising and public relations.
| Business fundaments | 24 ECTS |
|---|---|
| Introduction to business administration | |
| Accounting and finance to marketing management | |
| Human Resources | |
| Introduction to economics | |
| Marketing principles | 12 ECTS |
|---|---|
| Introduction to marketing | |
| Business analysis | |
| Shopping behavior | 12 ECTS |
|---|---|
| Consumer buying behavior | |
| Behavior Purchasing in the Organizations | |
| Commercial investigation | 6 ECTS |
|---|---|
| Fundamentals of statistics | |
| Foreign Languages applied to marketing and business | 6 ECTS |
|---|---|
| English I | |
| Mandarin Chinese I | |
| Company of fundamentals | 6 ECTS |
|---|---|
| Legal dimension of Marketing | |
| Commercial investigation | 12 ECTS |
|---|---|
| Statistics I | |
| Statistics II | |
| Strategic marketing | 18 ECTS |
|---|---|
| Development of products and brands | |
| Designing pricing strategies and programs | |
| Distribution strategies and distribution logistics | |
| Communication | 12 ECTS |
|---|---|
| Personal selling and direct marketing | |
| Advertising, Promotion and Public Relations | |
| Specific marketing | 6 ECTS |
|---|---|
| Internacional marketing | |
| Foreign Languages applied to marketing and business | 6 ECTS |
|---|---|
| English II | |
| Mandarin Chinese II | |
| Commercial investigation | 6 ECTS |
|---|---|
| Techniques prospective advisory and Techniques for business research | |
| Strategic marketing | 6 ECTS |
|---|---|
| Marketing plan development | |
| Specific Marketing | 12 ECTS |
|---|---|
| Industrial and services marketing | |
| Social maketing and non-profit institutions | |
| Digital marketing | 30 ECTS |
|---|---|
| Buying online behavior | |
| Communication and social networks | |
| Online market research | |
| Design and development of websites | |
| Foreign Languages applied to marketing and business | 6 ECTS |
|---|---|
| English III | |
| Mandarin Chinese III | |
| Practicum | 12 ECTS |
|---|---|
| Practicum | |
| Final Degree Project | 15 ECTS |
|---|---|
| Final degree project | |
| Recognition | 6 ECTS |
|---|
| Foreign Languages applied to marketing and business | 6 ECTS |
|---|---|
| English IV | |
| Mandarin Chinese IV | |
General and specific competences that students must acquire during their studies, the fulfilment of which will be required in order to be awarded the degree:
EUM offered me an insight into the world of marketing with a personalized service. Learning in the classes was dynamic and there was a lot of group work. For me, the best thing has been the 'learning by doing' taking part in internships in different companies and sectors during the four years of university. I went out into the business world with the skills and experience to find a job that I am passionate about.
My exchange lasted 8 months, but the tools I was given will serve me for the rest of my life. EUM opened the door to the world, it taught me that it doesn't matter where I come from and that allowed me to get to know the world and use my potential to the fullest.
As a student of the Degree in Marketing at EUM, I have been able to verify a very professional and very close treatment from the teachers and the whole team. Personally, I am very happy to have chosen this university because of the willingness and interest of the teachers, who transmit the desire to learn and develop our own path.
Four very nice years where I have met people that I will take with me for the rest of my life, a lot of learning and very happy with the teachers I have had, who value you and have a very personal treatment with all of us. Also, very happy because I won the first Padel tournament of the university.
EUM is not only a university, it is practically like a family. The treatment and support of the professors makes the student experience at the school incredible and I am very proud of everything I have learned during my 4 years at EUM. The atmosphere at the school is very friendly and we all know each other, here I have made friendships that I will carry with me for life and I have been trained in the best way with spectacular teachers.
From the first day you feel like at home, they welcome you like a family and help you in any area where you need help, both in the subject and in your personal life. A degree with a very good theoretical-practical balance that makes you want to learn and improve every day.
Great experience and learning, with professionals who value not only the study, but also the qualities, effort and participation of the students. With a spectacular terrace where you can see the whole of Barcelona and disconnect during exams or stressful times.
It was amazing! Not only have I had fun and made friends for life, but I have also learnt a lot and developed as a person. I am very grateful to the university for this unique experience!
The four years studying at EUM have allowed me to enter the job market quickly, thanks to being able to do internships from the first year. Besides, the student-tutor relationship has been very close and personal and the opportunity to study in Taiwan is a once in a lifetime experience. During my professional career, I have been able to apply many of the practical skills I acquired during my degree, especially in digital marketing.
